In 2025, British golf flourished through impactful sustainability initiatives that embodied several inspiring common characteristics: Integration of natural resource efficiency (especially water) to reduce reliance on municipal supplies. Biodiversity leadership, using club landscapes to support native habitat, pollinators,…
Numerous local UK golf clubs, from amateur to private, host inspiring annual charity golf days dedicated to meaningful causes such as hospice support, health research charities like Macmillan and Prostate Cancer UK, and community fundraising initiatives. Even clubs…
Bernhard and Company, the global leader in fine turf maintenance solutions, has successfully completed a major machinery installation at Laguna Golf Phuket, reinforcing the resort’s commitment to delivering world-class playing conditions at one of Asia’s most respected golf…
In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
The digital transformation in the sports and leisure software sector is not limited to hotel-style digitalization; significant advancements in golf club management software occurred in 2025. Software providers are responding to the industry's growing demand for operational efficiency,…
The British & International Golf Greenkeepers Association (BIGGA), in partnership with Premium Partner John Deere, has announced the five members selected to join the agronomy team at TPC Sawgrass for The Players Championship 2026. For the chosen volunteers,…
Pravets Golf Club, located 50 km outside Bulgaria's capital, Sofia, has announced Jordan Fairweather as its new General Manager. In 2017, Pravets Golf Club formally appointed Troon International to manage its golf-club operations. The golf course, designed by…
Between the late 19th and early 20th centuries, golf experienced a period of creative intensity that still defines the sport’s material culture. This was an era when clubs were handcrafted, innovation emerged from close contact with materials, and…
The global golf tourism market is estimated at around USD 30.01 billion in 2025, with projections to nearly USD 63 billion by 2035. Europe alone (including classic and emerging golf destinations) is expected to grow at ~7% CAGR…
As Sara Bay Country Club approaches its centennial, the milestone is being marked not simply as an anniversary, but as a celebration of a legacy that helped shape American golf. Founded in 1926 as Whitfield Estates Country Club,…
SRIXON has just expanded its renowned ZXi Iron family into the game improvement category with the introduction of the all-new Srixon ZXiR and ZXiR HL Irons. Designed with innovative materials and a commitment to meticulous craftsmanship, these irons…
The Golf Course Awards have unveiled the winners of their second edition, spotlighting the clubs, courses, and initiatives redefining excellence across the golfing ecosystem. Established to challenge traditional interpretations of what makes a great golf facility, the awards…
The Golfy Network, a prominent European golf loyalty network (180+ golf clubs, 53,000+ golfers), and Leading Courses, the largest golf review and booking platform in Europe, have announced a strategic partnership to help international golfers access more golfing…
The increasing presence and recognition of women in the golf industry represent far more than symbolic progress—they signal a pivotal shift that could redefine the sport’s trajectory for decades to come. As women take on more visible roles…
I could craft a conventional news story about Troon's selection to manage Hidden Valley Country Club in Reno, Nevada. However, I choose to go a different route, fueled by the many fascinating insights I've uncovered about this remarkable…
Today is more than the start of a new tournament—it signals a defining moment for Portuguese golf. The inaugural Rolear Algarve Classic, boasting an impressive $100,000 prize purse, tees off at the O’Connor Jr. Course at the stunning…
The Loch Lomond Group has opened an exciting new chapter in Scotland’s rich distilling story with the launch of Luss Distillery, a state-of-the-art visitor destination on the picturesque banks of Loch Lomond. More than just a production site,…
Today, I had an inspiring conversation with a client about how a country can seamlessly integrate into the world of international golf tourism and attract a surge of golf enthusiasts. A shining example of this is Viya's expanding…
Vokey WedgeWorks has once again delivered a masterclass in short-game engineering with the release of the limited-edition 64 T Grind, a high-lofted lob wedge built for players who demand creativity, precision, and confidence around the greens. Explicitly designed…
Employee Experience Development (EX) and Professional Player Experience Development (PX) were traditionally regarded as operational matters, primarily concentrated on human resources processes and team logistics. However, both areas have evolved into strategic performance drivers, informed by data analytics,…