2215 entries: HR

Toptracer The R&A strategic partnership 2024

Toptracer has secured an inspiring 5-year strategic partnership with The R&A!

By: 2024. 07. 12.

Toptracer, the world’s number one range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open. The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with…

The River Club Boise Idaho The Barn inside

How did The Barn at The River Club become a multi-functional driving range

By: 2024. 07. 10.

I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Dom Pedro Golf Vilamoura Old Course Hole 1 resized

What improvements would you make to the Old Course at Dom Pedro Golf Vilamoura?

By: 2024. 07. 10.

The Old Course at Dom Pedro Golf Vilamoura is probably the most popular of the Dom Pedro Golf venues. During these months, the golf club undergoes an extensive renovation. In 2018, when I spoke at the Share Algarve…

CaddieNow Logo

Troon is improving golfers’ convenience by acquiring CaddieNow.

By: 2024. 07. 09.

I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…

Hero Dubai Desert Classic 8th Hole

The Hero Dubai Desert Classic has been GEO Certified for the 2nd time

By: 2024. 07. 08.

In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…

Foremost_EMP_Castore_resized

Casture has joined Foremost’s Elite Marketing Programme

By: 2024. 07. 05.

So far, whenever I encounter an unfamiliar golf apparel brand, I search for it on the RepSpark website, which features many exciting brands. However, I was unable to find the Castore brand there. Castore asserts its goal is…

J. Lindeberg DP World Tour sponsorship 2024

Why does J. Lindeberg prefer to sponsor the DP World Tour?

By: 2024. 07. 04.

Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…

Galvin Green sustainability review 2024

What is Galvin Green’s approach to sustainable golf apparel manufacturing?

By: 2024. 07. 03.

Natural fibers are recognized as being more environmentally preferable. Like other industries, the golf apparel sector grapples with the issue of "greenwashing," presenting a challenge for consumers in identifying authentically sustainable alternatives amid ostensibly eco-friendly claims by companies.…

Beau Desert Golf Club Cutting greens with the new John Deere machinery

Beau Desert Golf Club is on a sustainability mission with John Deere

By: 2024. 07. 02.

John Deere has unveiled new turf care machines customized for golf course clientele, specifically aimed at establishments such as TPC Deere Run and other PGA TOUR-affiliated courses. The launch of these machines took place earlier this year. These…

Troon Skins golf app resized

Why is Troon investing in the SKINS golf betting app?

By: 2024. 07. 01.

83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…

Colin Mayes CEO Burhill Group

Which achievement Colin Mayes can be most proud of at Burhill Group?

By: 2024. 06. 27.

Back in 2017, I had the pleasure of meeting Colin Mayes in person during the 2017 World Swimming Championships in Hungary. Colin competed in the senior category, and at his request, I took him to visit the Pannonia…

Jordan Spieth Foundation Cobss Creek Foundation partnership

The Jordan Spieth Family Foundation supports youth golf via the Cobbs Creek Foundation.

By: 2024. 06. 26.

The Cobbs Creek Foundation announced a grant award from the Jordan Spieth Family Foundation to construct a junior putting green on the revitalized Cobbs Creek Campus.  The $250,000 grant will provide all funding for a 20,000-square-foot Jordan Spieth…

SO Sotogrande Spa & Golf Resort pool

Why is it worth choosing the SO/ Sotogrande Spa & Golf Resort for your 2024 golf holiday?

By: 2024. 06. 25.

Many people ask where they should spend their golf holiday this year. This question isn't limited to just this year, however. In response to this, I typically inquire about one's budget. If budget is not a concern, I…

Troon RainDance National Golf Course

Troon offers impactful consulting services for The Water Valley Company

By: 2024. 06. 24.

For those who have yet to discover The Water Valley Company, let me offer a brief overview of what you should know about it. Pelican Lakes Resort & Golf offers 27 holes of spectacular championship golf. The Water…

Les Roches Gonzalo Sanchez Garcia

What opportunities does the golf management education program at Les Roches offer?

By: 2024. 06. 21.

The Les Roches postgraduate golf club management program is designed with the understanding that Spain is ranked among the leading global destinations for golf travelers. It draws approximately 1.2 million tourists annually and contributes more than €12 billion…

Tewkesbury Park 10th anniversary

Can Tewkesbury Park provide a truly world-class golf experience now?

By: 2024. 06. 20.

This summer marks an important milestone as Tewkesbury Park celebrates its amazing 10-year transformation into one of the top golf resorts in the UK! Between 2016 and 2018, Tewkesbury Park underwent a two-year, £9m facelift. In 2018, the…

Chart Hills Golf Club renovated golf course

How will Chart Hills encourage us to stay longer?

By: 2024. 06. 19.

Two years ago, I mentioned that Chart Hills Golf Club would build a new 6-hole ‘The Loop’ par-3 golf course designed by Sir Nick Faldo. Does that ring a bell? Chart Hills has just completed the construction of…

Hole19 online pro shop

What Makes The Shopping Experience In Hole19’s Online Store Truly Unique?

By: 2024. 06. 18.

In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…

Dubai Golf mangrove plantation

Why is Dubai Golf’s mangrove planting crucial to the local ecosystem?

By: 2024. 06. 17.

Would you believe that between 35-50% of the world’s mangrove forests were lost between 1980-2000? The Rainforest Trust makes that claim. It is worth knowing that mangrove forests provide ideal habitats for fish, crustaceans, and other organisms seeking…

Bernhard and Company sharpening systems brochure for 2024

How could interactive content elevate Bernhard and Company’s latest brochure?

By: 2024. 06. 13.

Bernhard and Company has just unveiled its new brand and sharpening systems brochure. Let's analyze it from a business-to-business (B2B) content marketing perspective. I usually recommend interactive content to my clients because: Their audience can actively engage with…