It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…
The British & International Golf Greenkeepers Association (BIGGA) has just announced that Jacobsen will be the headline sponsor of the BIGGA Celebration, taking place on the opening evening of the BIGGA Turf Management Exhibition (BTME). The BIGGA Celebration…
It will be a good month for EZGO. I reported that Monster Golf Club purchased a new EZGO lithium-powered golf buggy fleet yesterday. La Cala Resort in Spain purchased a new fleet of EZGO Elite Lithium-powered golf carts,…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…
It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
In April, I informed you that Ross Crosbie, the first apprentice in recent years at Carnoustie Golf Links, has completed his 4-year apprenticeship and is now a fully qualified Greenkeeper. The 4-year apprenticeship works in conjunction with Elmwood College in…
NGCOA CEO Jay Karen once said in 2018: "I believe the golf course of the future will be indoor and outdoor, if only we can find ways to embrace virtual reality and gamification of golf, which includes simulators…
In October, the Buick LPGA Shanghai - organized & promoted by IMG - will return to Shangai, China. It will be held at Shanghai Qizhong Garden Golf Club from October 12th to 15th. Buick will also present a…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
Have you been keeping up with Castle Stuart Golf Links (since 2009) lately? The Cabot Collection acquired this fantastic golf club in Inverness, Scotland, in 2022 and added it to its impressive collection. One of the first actions…
Did you know that India boasts a whopping 298 registered golf courses, with almost half of them located on military bases? India's rank as Asia's 5th-largest golf country is undoubtedly impressive, as it only slightly trails behind Thailand.…
Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…
Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…
In fact, sustainability should be a fundamental consideration when somebody is considering developing a new golf course or a golf club. It should be an elementary requirement and expectation for golf architects and golf course design companies. Golf…
It's only 101 days left until the much-anticipated 2023 Ryder Cup takes place at the Marco Simone Golf & Country Club. Back in May, I mentioned that Hilton was selected as the worldwide partner for the 2023 Ryder…
As expected from (also) PUMA Golf, they created a new collection for the 2023 US Open (North Course of Los Angeles Country Club, June 15-18). PUMA Golf linked its athletes with custom footwear artists to create designs that…
I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…