Cleveland Golf introduced last week its new 588® RTX™ 2.0 wedges. The question is always the same when a golf equipment manufacturer is coming out with a new golf club: what makes it different and better from golfer point of view? The 588…
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…
I can dream about this, but for US and Canadian golfers it can happen easily between June 12, 2014-June 15, 2014. Callaway Golf came out with a new idea about promotion prize. Instead of give away golf clubs, they…
On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…
Somehow in the last couple of years I have not heard a lot about Scandinavian and especially Swedish golf events. (I found 13 Swedish PGA Tour players.) OK, except one case: Henrik Stenson became part of the Callaway…
Now it is official that 2014 Volvo World Match Play Championship will be held in London Golf Club. The game will be played on the International Course from the 15th to the 19th October. Match Play Championship will be played on former…
Back in 2013, Mizuno Golf started an interesting initiative called Play Famously to provide a unique experience for die-hard golfers by treating them as like Tour Professionals. I would add more benefits to those who have Mizuno Golf…
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…
Since last October we are thinking who is that misterious sponsor who will replace Callaway Golf. Now it is official: Adams Golf. Although Adams Golf is the maker of the No. 1 Hybrids on the PGA Tour and…
In August I was happy to report about the new invention of TaylorMade, namely: "SLDR driver incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT), making it more effective and easier to use. SLDR driver features a blue, 20-gram weight that slides…
I must confess that Honma Golf is a big enigma for me and I guess for many other golfers. We hardly read about Honma golf clubs in golf magazines. Honma golf clubs are handmade one-by-one. You can imagine their…
In two months (November 8., 2013)Titleist will launch officially many new irons: AP1 and AP2 (714 Series) irons; CB and MB irons (714 Series). I think from golfer point of view the new AP1 and AP2 irons are…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…
Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…
In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…
Golf club customization reached a new level as we could see from the example of Callaway Golf. Now I found Cleveland Golf's golf club customization solution. It is clear that this solution gives you more option to pimp…