193 entries: Callaway

Why is the USGA investigating the new Steelhead XR Irons?

By: 2016. 08. 24.

Don't worry there is nothing wrong or illegal with Callaway Golf's new Steelhead XR irons. Thanks to the next-generation 360 Face Cup technology, Callaway Golf was able to boost in face-speed is so significant that it’s hiked the COR…

What happened to the new Srixon Soft Feel golf balls?

By: 2016. 06. 22.

Srixon will launch their new Srixon Soft Feel and Srixon Soft Feel Lady golf balls in North America on July 29. This is the 10th generation of Srixon Soft Feel golf balls (golf improvement golf balls). After a…

What is the magic of Zala Springs Golf Resort?

By: Zala Springs Golf Resort 2016. 05. 02.

In the following you find my interview with Damian MacPherson, the club manager of  Zala Springs Golf Resort (Hungary): What makes Zala Spings Golf Resort unique and different from other Hungarian and CEE golf courses? The design of the…

Do you care if your wedge has limited edition design?

By: 2016. 03. 04.

Do you remember when I wrote first time about the Callaway Golf MD milled wedges in July 2015? At that time, I wrote that the new wedge line is leveraging 3 unique grinds (S-Grind, C-Grind, and the new W-Grind).…

What happens when Odyssey White Hot gets a dual layer?

By: 2016. 01. 27.

Do you remember when I wrote about the launch of  the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…

What is the little secret of the new Chrome Soft golf ball?

By: 2016. 01. 22.

A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…

Can Wilson’s Driver vs. Driver competition inspire innovation?

By: 2016. 01. 14.

Let's hope that Wilson Golf  asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…

How can PING’s latest innovation improve our game?

By: 2016. 01. 12.

The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…

How to hit the sky with the new Vapor Fly clubs?

By: 2015. 12. 16.

I must admit that last week when I played at the Royal Maxx Golf Club in Belek, Turkey, it was the first time when I played with Nike Golf clubs (Nike Golf SQ Sumo 5000) and golf balls…

How can Mizuno respond to golf industry changes?

By: 2015. 12. 04.

Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…

How much golf show can be profitable in Manchester?

By: 2015. 12. 02.

As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…

How can Troon Privé make attractive Boomers’ paradise to others?

By: 2015. 11. 16.

For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…

Is the new Wilson Staff FG Tour F5 irons a game changer?

By: 2015. 11. 10.

Almost a month ago I introduced you the new Wilson Staff FG Tour F5 line of woods that will be available from January 2016. Now I can show you from this product family line the Wilson Staff FG Tour F5…

Would you like to play golf in a Major League ballpark?

By: 2015. 10. 16.

I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…

Let’s help to raise the awareness of breast cancer!

By: 2015. 10. 11.

Again a "Sunday off topic", but this time it is important. It cannot be stressed enough the importance of prevention...and this is not a pharmaceutical industry mantra....This is why I am happy to highlight Troon and Callaway Golf's…

What are the prospects of Dreamland Golf Club?

By: 2015. 10. 05.

Colin Montgomerie, yesterday officially opened the five-star Dreamland Golf Club in Baku, Azerbaijan. This is the first golf club of Baku (capital of Azerbaijan). Dreamland Golf Club, a 170-acre premium golf club was designed by Cynthia Dye. The golf club…

Can Titleist change the perception of hybrid clubs?

By: 2015. 09. 22.

“Golfers have long thought of hybrids as ‘rescue clubs’ and not ‘scoring clubs,’ but we intend to change that perception,” said recently Chris McGinley, Vice President, Titleist Golf Club Marketing. The new Titleist 816H hybrids (new Titleist 816H1 and…

What makes the new Titleist DT TruSoft unique?

By: 2015. 09. 08.

In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference…

KING LTD Driver is returning with aerospace technology

By: 2015. 08. 18.

It looks like there is a retro feeling in the golf industry. Wilson Staff 88002 putter returned after 52 years in 2014 and most recently Callaway Golf's Great Big Bertha. Now Cobra Golf is introducing the new KING LTD…

Honma Golf arrives to iPlayGolfUK

By: 2015. 08. 11.

Honma Golf found an interesting venue to present and sell its golf clubs. From now on, we will be able to test or even buy Honma Golf's golf clubs at iPlayGolfUK. Mathieu Humel, a Honma Golf expert from…