A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…
Let's hope that Wilson Golf asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…
The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…
I must admit that last week when I played at the Royal Maxx Golf Club in Belek, Turkey, it was the first time when I played with Nike Golf clubs (Nike Golf SQ Sumo 5000) and golf balls…
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
Almost a month ago I introduced you the new Wilson Staff FG Tour F5 line of woods that will be available from January 2016. Now I can show you from this product family line the Wilson Staff FG Tour F5…
I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…
Again a "Sunday off topic", but this time it is important. It cannot be stressed enough the importance of prevention...and this is not a pharmaceutical industry mantra....This is why I am happy to highlight Troon and Callaway Golf's…
Colin Montgomerie, yesterday officially opened the five-star Dreamland Golf Club in Baku, Azerbaijan. This is the first golf club of Baku (capital of Azerbaijan). Dreamland Golf Club, a 170-acre premium golf club was designed by Cynthia Dye. The golf club…
“Golfers have long thought of hybrids as ‘rescue clubs’ and not ‘scoring clubs,’ but we intend to change that perception,” said recently Chris McGinley, Vice President, Titleist Golf Club Marketing. The new Titleist 816H hybrids (new Titleist 816H1 and…
In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference…
It looks like there is a retro feeling in the golf industry. Wilson Staff 88002 putter returned after 52 years in 2014 and most recently Callaway Golf's Great Big Bertha. Now Cobra Golf is introducing the new KING LTD…
Honma Golf found an interesting venue to present and sell its golf clubs. From now on, we will be able to test or even buy Honma Golf's golf clubs at iPlayGolfUK. Mathieu Humel, a Honma Golf expert from…
The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability…
How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…
In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…
In May, Troon Golf is launching its 4th annual "Player Development Month with Get Golf Ready". Troon daily-fee facilities, private clubs and Troon Golf Academies around the world will join together to conduct more than 500 introductory golf clinics…