I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma)…
Yesterday 5 of the world's best golfers (Bubba Watson, Martin Kaymer, Adam Scott, Justin Rose and Rickie Fowler) opened the 10th anniversary of WGC-HSBC Champions. As part of the opening ceremony they received traditional Chinese lanterns from 5…
I wonder and stare, how Bulgaria is emerging on the global golf map from almost nothing. Currently 8 golf courses are operating in Bulgaria, where 3 of them on the Black Sea cost (Black Sea Rama, Thracian Cliffs Golf…
Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version…
I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…
In June 4 amateur golfers Graeme Dawson, Gary Davidson, Ally Love and Angus Watson set out to complete each of the 189 golf holes (of 11 golf courses; par of 740, playing time of 22) in and around St…
All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…
When I am asking time to time, golf course marketing managers about what kind of communication channels do you use to reach golf club members or prospects, the answer is electronic direct mails (eDM), electronic newsletters. Few days…
The Vokey Design V Grind, a lob wedge that provides players with increased bounce on square-faced shots and enhanced relief for open-faced shots, is now accessible through WedgeWorks on Vokey.com. When the V Grind face is opened, its heel,…
It appears that John Deere and Jacobsen are not only focused on reducing the noise levels of their lawnmowers but also on promoting the sustainability of golf courses. In contrast, Toro seems more concerned with addressing the noise…
Last year, Sega acquired Rovio Entertainment, the company behind Angry Birds, for an astounding €706 million ($776 million). The deal aims to utilize Rovio's expertise to enhance Sega's IP in the mobile space, including Sonic The Hedgehog, which has already succeeded…
I just received word from La Cala Resort that they will upgrade their hotel rooms. The planned changes have a modern, slightly retro, and light feel. It seems like sustainability aspects were also considered during the planning/design. After…
A few days ago, I emphasized the remarkable growth of luxury tourism and hospitality in the global tourism industry. It’s imperative to recognize that luxury travelers encompass a diverse and multifaceted demographic rather than a homogenous group. During…
The British & International Golf Greenkeepers Association’s (BIGGA) "Continue to Learn" education program, which takes place each January, has received the support of The R&A as part of its commitment to a sustainable future for golf and golf…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
People who have a good understanding of the unique features of the Cabot Collection and its golf portfolio will appreciate why the Norwegian Lofoten Links was chosen. The Cabot Collection portfolio includes Cabot Cape Breton in Nova Scotia,…
Where else can Troon expand its presence? Troon is the world's largest golf club management company, providing services at 900 locations in 45 states and 35 countries, including operational responsibility for 575 18-hole equivalent golf courses. In July…
How can a golf club improve its ranking in a competitive market where numerous other clubs perform similarly? I am sure that all of them are obsessed with exceeding their guests' and members' expectations. I frequently counsel my…
Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…
Do not be misled by the recent decline in Topgolf Callaway Brands stock. According to The Motley Fool, Topgolf's stock has decreased by 20% year to date and 33% over the last 12 months. Indoor golf and entertainment…