Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…
IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…
At the 2026 59club Europe Service Excellence Awards, the jury recognised La Cala Resort with a Bronze Flag — a distinction that celebrates not only the quality of facilities but significant year‑on‑year improvements in guest experience and service…
As John Deere prepares to take on the role of Official Machinery Partner for the 2026 Solheim Cup, the alignment offers more than brand visibility—this is a measurable commercial and strategic investment. Supported by recent audience growth, sponsorship…
The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…
Cashfree Payments' Trends in Subscription Economy 2025 study reveals compelling insights about the booming membership economy. Subscription-based businesses have grown by 435% over the last decade, far exceeding traditional business models. The Subscription Economy Index (SEI) has shown…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
Effective partner marketing unlocks the potential to not only acquire new customers but also cultivate enduring loyalty programs and forge strategic partnerships that drive sustained business growth. This powerful strategy enables businesses to leverage their partners' marketing channels…
Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
The Autograph Collection hotel brand of Marriott International was launched in 2009. It is one of the 3 soft brands from Marriott International, the others being Design Hotels and Tribute Portfolio, both inherited as part of the merger…
Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…