Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. TaylorMade Golf has completed…
It seems like SpeedFoam Technology has lived up to its promise. You will see below how it has changed in the 3rd generation TaylorMade Golf P790 irons. The first version of the SpeedFoam Technology has already appeared in…
TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…
As part of TaylorMade Golf’s 15 years of Driver dominance a VIP event was held at Macdonald Rusacks Hotel. Junior golfers from Scotland were invited to celebrate with their heroes including Stephen Gallacher, Justin Rose, Sergio Garcia and Dustin…
In an industry wrestling with chronic staff shortages, an aging workforce, and guests who demand excellence at every touchpoint, one golf club in the northeast of England has quietly built something the rest of the leisure sector is…
Golf travel has been transforming in the last few years. While traditional strongholds such as Spain and Scotland continue to attract steady demand, international golfers are now seeking options beyond established circuits, allowing them to embark on distinctive,…
It appears that both Titleist (Titleist GT280 Mini Driver) and TaylorMade Golf have recognized the same customer need. It is good to know that the 2004 TaylorMade R7 driver is one of TaylorMade's greatest successes. Do you still…
TaylorMade Golf has launched the all-new Tour Response™ golf balls, incorporating innovative Tour-proven technologies and vibrant hi-vis designs. These golf balls, including the Tour Response and Tour Response Stripe™, are engineered to provide exceptional performance and a soft…
To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…
TaylorMade has carefully assessed that aiming is one of the biggest challenges for many of us on the golf course. Unfortunately, I have a bit of trouble aiming at the green. It's important to note that applying stripes…
Based on data from Cognitive Market Research, the estimated size of the global golf balls market in 2023 is USD 984.5 million. The market is anticipated to experience a compound annual growth rate (CAGR) of 1.2% from 2023…
Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…
TaylorMade has revolutionized the way we think about drivers by introducing a major innovation in the past two years. They have significantly increased the use of carbon fiber material in their drivers, which has made them stand out…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
I really liked the use of carbon - a one-of-one 60X Carbon Twist Face - in the previous TaylorMade Stealth driver model. I will try to summarize below the really new features of the TaylorMade Stealth 2 driver. TaylorMade…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Not surprisingly, you are happy to read more about the offers of the Sotogrande. It is fair to say that in 2021 we were looking for: Sustainable spaces - we care much more about the spaces in which…
Would you believe that the TaylorMade TP5 golf ball exists only for a few generations? The original 5-layer TaylorMade golf ball was launched in 2009 with the TaylorMade Penta TP. TaylorMade was the first manufacturer to offer five-piece…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…