147 entries: "tee time"

How do leading golf magazines’ lists help golf holiday & tee time sales?

By: 2022. 10. 24.

Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…

GolfStar-webbapp-900x600

How GolfStar takes control of its members’ tee time booking?

By: 2021. 09. 16.

Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix.  Golf clubs must rethink how and…

golf club tee time booking in 10 minutes

How to digitize your golf club tee time booking in 10 minutes?

By: 2021. 04. 06.

The current pandemic forced many golf clubs that they should start taking their golf operations’ (including tee time booking) digitalization seriously. If you have read John P. Kotter’s book Leading Change, you might say the COVID-19 pandemic could/is…

rocket business performance tee time booking

How to prepare for the massive tee time booking after the COVID-19?

By: 2021. 03. 01.

One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…

Main Picture - Golf Booking Software Branding

How to streamline tee time booking with Golf Booking Software?

By: 2021. 02. 04.

It is really surprising to find golf clubs in 2021 that are using the classic and outdated tee time booking method: telephone + paper + pen/pencil. In many cases I get answers to my question - why do…

John-Brown-Jason-Harshbarger-GolfBack tee time market place

How can GolfBack help to drive direct tee time bookings?

By: 2021. 01. 06.

We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…

Customer experience design-tee time marketplace

How does tee time marketplace work in golf tourism?

By: 2020. 06. 09.

Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…

B2B tee time sales growth

How to easily increase your B2B tee time sales?

By: 2020. 06. 01.

The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…

attracting customers - online tee time booking

Online tee time bookings can be simple in Italy if…

By: 2019. 05. 01.

Almost a year ago I composed the list of TOP10 online tee time booking solutions for Portugal and Spain. The article received many comments and feedbacks. Among the comments, I found a very legitimate one, namely where are…

Greenfee365 tee time market

Where the European tee time market is heading to?

By: 2018. 10. 01.

First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…

tee times booking solutions brands-communication--2018

TOP 10 tee times booking solutions for Spain and Portugal

By: 2018. 05. 23.

The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

Iberian online tee time sales -portugal

Insider: Iberian online tee time sales trends in 2017

By: Carlos Ferreira 2017. 06. 27.

I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…

How to maximize golf tee times?

By: 2013. 07. 21.

For offline media planners dynamic bidding for GRP (Gross Rating Point: is a term used in advertising to measure the size of an audience reached by a specific media or schedule) is not a new thing. In the last 4 years in the…

2023 KemperSports Golfer Insights Survey

What are the learnings of the 2023 KemperSports Golfer Insights Survey?

By: 2023. 01. 30.

KemperSports has just released its 2023 KemperSports Golfer Insights Survey. Roughly 16,000 golfers of varying levels and ages were asked about their motivations to play golf. Before I would share with you KemperSports' findings, let me show you…

yield-management club caddie

How does Club Caddie see the future of golf club management softwares?

By: 2022. 12. 20.

Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…

Sweetspot banner

How did Hills Golf & Sports Club achieve massive revenue growth with Sweetspot?

By: 2022. 11. 22.

A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…

Penha Longa Golf Course_Golf Passport by Cascais

How does Zest.Golf help Golf Passport by Cascais users?

By: 2022. 11. 10.

Not so long time ago I wrote about Zest.Golf how it enables golf clubs and golf resorts to manage B2B tee time bookings in real-time and across multiple destinations. It is my understanding of the Zest.Golf platform enables golf clubs/resorts…

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…