This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…
Troon has been selected to manage Boca Grove, exclusive, members-only golf, tennis, and country club in Boca Raton, Fla. Troon Privé, the private club operating division of Troon, will manage golf, tennis and club operations, food & beverage, golf…
Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…
Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…
Troon Privé has been selected to manage The Standard Club, a private club located in Johns Creek, Georgia, a suburb of Atlanta. The Standard Club, the oldest social club in Atlanta, is the outgrowth of the old Concordia…
The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
The $6.8 million project, part of a 3-phase, 10-year plan at the Alpine Country Club, is scheduled to begin in July 2025 and be completed in Fall 2027. Renowned golf course architect John Fought was engaged to develop…
Troon has been selected to manage Woodholme Country Club, a member-owned private club in Pikesville, Maryland, northwest of Baltimore. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership sales and marketing.…
Troon has been selected to manage the Valley Country Club - Founded in 1956 - in Centennial, Colorado, southeast of Denver. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership…
For the past five years, KemperSports has operated the Links at Perry Cabin in St. Michaels, Maryland. In 2019, legendary golf course architects Pete and Alice Dye completed the final design work, opening the Links at Perry Cabin's Pete…
Finca Cortesin has just confirmed the appointment of José Ignacio Olea as its new Director of Golf. With over two decades of invaluable experience in the golf industry, encompassing diverse operational, managerial, leadership, and sales roles. José Ignacio…
What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…
The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Westchester Hills Golf Club in White Plains, New York recently completed a $3.5 million golf course renovation by famed architect Rees Jones. In addition, the 109-year-old club also completed a $1 million pool renovation focused on providing a resort-style setting…
To be more precise, David McLay Kidd has just completed a 17-month renovation project (a $7 million dollar project) and redesigned Entrada at Snow Canyon Country Club’s former Johnny Miller and Fred Bliss-designed course, which opened for play…
Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon. Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…
After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…
Troon has been selected to manage Bay Creek, a beach and golf community located along Virginia’s Eastern Shore in Cape Charles. Troon Privé, the private club operating division of Troon, will manage golf and club operations, food & beverage, golf course…