I noticed a very lovely initiative today. It is common to see that people with disabilities are only able to participate in sports as spectators. It would be beneficial if wealthier golf clubs and companies involved in the…
Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…
Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…
John Keenaghan, the head greenkeeper at Chipping Sodbury Golf Club in Gloucestershire, has been appointed vice president of the British & International Golf Greenkeepers Association (BIGGA). He will become president of the association ahead of the BIGGA Turf…
We have less than 22 days until the 2023 Solheim Cup starts (18-24 September). Finca Cortesin will host this significant women's golf tournament. Following on from 2021, the European Solheim Cup team will once again be dressed head-to-toe…
For Spring/Summer 2024, WGSN and Coloro predict key colors to be Fondant Pink, Cyber Lime, Radiant Red, Elemental Blue, and Nutshell, which are set to dominate the design and fashion world. I found one or two such colors…
In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
I am pleased to announce that Pam Didner, a renowned B2B speaker, author, and consultant, has graciously accepted my invitation to share her expertise on the Golf Business Monitor. Here is her first article. Technology is fully ingrained…
PING launched the PING G430 family in North America, Europe, and South America yesterday. In the lure of speed and forgiveness, I was curious about the changes since the launch of PING G410 Plus & G410 SFT drivers…
Until now, I only knew about elastomers, they are used for rubber tires and tubes for vehicles, motorcycles, bicycles, recreational vehicles, etc. I wondered what it can be used for in irons like the new PING i230 irons.…
I have just discovered that the advantages of graphene have been used for the new 2022 PING autumn-winter collection. Here are some important insights: thinnest and one of the most flexible materials in the clothing industry;stunning electrical and…
I was beginning to believe that I had found a very useful new type of golf club. What is it about? PING ChipR is a fully-engineered short-game solution that combines elements of a putter and wedge to help…
Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…
A quick reminder of the PING Glide 3.0 wedges before moving on to the new PING Glide 4.0 wedges. So maybe we better understand how different the new PING Glide 4.0 wedges are. The PING Glide 3.0 wedges…
It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…
Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…