Golf has long been scrutinized for its environmental footprint, the vast land areas it requires, intensive water use, and the chemical inputs required to keep playing surfaces in pristine condition. But the industry is at a genuine inflection…
PING's Scottsdale TEC line represents one of the more scientifically grounded putter launches in recent memory. Rather than leaning on incremental refinements or purely aesthetic upgrades, PING has anchored this release in legitimate sports science research — and…
Terre Blanche Hotel Spa Golf Resort in Provence has retained its Michelin-star rating for its flagship gastronomic restaurant, Le Faventia, cementing its position as a global leader in luxury hospitality. The accolade recognises an immersive culinary experience where deeply rooted…
The Foremost Golf 2025 Supplier Awards have once again provided a clear snapshot of performance excellence across the golf retail landscape, highlighting the brands that have most effectively supported PGA professionals and driven commercial success at the store…
PING has once again raised the bar in the players iron category with the launch of the PING i540 irons, a premium model engineered to deliver speed, control, and a refined impact experience. Designed for golfers seeking maximum…
PING SS26 collection aligns strongly with macro golf apparel trends while selectively amplifying lifestyle and brand-heritage positioning. The Spring/Summer 2026 men’s range demonstrates strong alignment with prevailing global sportswear and golf-specific trends, particularly in performance integration, lifestyle crossover,…
Digital fleet management has promised efficiency for years, yet many superintendents will admit the reality often falls short: multiple systems, duplicated data entry, and parts ordering that still relies on phone calls, PDFs, or disconnected portals. Toro’s early…
PING has introduced the G440 K driver, a model that advances the brand’s engineering standards in forgiveness, ball speed, and CG adjustability. With a record-setting moment of inertia (MOI) for a PING driver, the G440 K driver establishes…
Is it truly possible to harness the power of different materials to enhance the distance control of our putters? Or would this be a marketing ploy? PING has made a commendable effort to address our needs by developing…
I’m sure you’re already aware, but I just wanted to share a little bit about why the position of the center of gravity is so important. The center of gravity is an essential aspect of clubhead design, influencing…
Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…
In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…
I totally get how frustrating it can be when you're in the zone on the golf course, only to have your birdie chance slip away because of an inaccurate putt. That's why I wanted to share something that…
I noticed a very lovely initiative today. It is common to see that people with disabilities are only able to participate in sports as spectators. It would be beneficial if wealthier golf clubs and companies involved in the…
Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…
Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…
John Keenaghan, the head greenkeeper at Chipping Sodbury Golf Club in Gloucestershire, has been appointed vice president of the British & International Golf Greenkeepers Association (BIGGA). He will become president of the association ahead of the BIGGA Turf…
We have less than 22 days until the 2023 Solheim Cup starts (18-24 September). Finca Cortesin will host this significant women's golf tournament. Following on from 2021, the European Solheim Cup team will once again be dressed head-to-toe…