At first sight, the partnership between The Shire London and Brentford Football Club might sound just another business partnership. The two clubs are really close to each other. Google Maps says there are only 18.7 miles between them.…
I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…
The Shire London has announced a new monthly series of business-minded golf events. The new Golf Meets events will take place at The Shire London on weekdays, once a month, until late October 2016. The Shire London tried to come up…
Just like many golf clubs around the world, the Seve Ballesteros designed The Shire London golf club has also prepared a winter page, the 'Legends Winter Offer'. The new ‘Legends Winter Offer’ at The Shire London is available from Monday,…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…
Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…
The British Medical Association claims "It is estimated that around 700,000 people in the UK have a diagnosis of autism. One in 100 children in the UK have a diagnosis of autism spectrum disorder." The BeyondAutism organization found: 7…
The level of value or "success" that golf club members derive from our golf club membership offerings directly correlates with their loyalty. Furthermore, the greater success achieved by our golf club members translates to increased revenue generation for our golf…
The Menai-Davis family, who own the Bridgetown Golf Group, will open their third golf course, The Inspiration Club, on June 1st. The new course is located just south of the A40 Western Avenue. The weekend green fee is…
Foxhills Club & Resort has begun work on a major golf course modernization project that has seen £1.5 million already invested – and has announced a new director of golf to help oversee the improvements. Sean Graham -…
I must tell you that Pete Dye's book ('Bury me in a pot bunker') really impressed me when I read it a couple of years ago. Since then I like to follow his company's the Dye Designs' activities. Did…
I first heard about the plan of the Menai-Davis family to hire the renowned Dye Designs to build their new golf club The Dye London in 2013. Actually, Perry Dye designed the Dye London golf course. The construction began…
Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…
In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…
A former Scottish First Division referee who officiated at European matches before becoming head greenkeeper at Buchanan Castle has accepted the nomination to become president of the British and International Golf Greenkeepers Association (BIGGA) in 2025. Ronnie Myles,…
The British & International Golf Greenkeepers Association’s (BIGGA) "Continue to Learn" education program, which takes place each January, has received the support of The R&A as part of its commitment to a sustainable future for golf and golf…
Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…
John Deere has unveiled new turf care machines customized for golf course clientele, specifically aimed at establishments such as TPC Deere Run and other PGA TOUR-affiliated courses. The launch of these machines took place earlier this year. These…