53 entries: Trackman

European Tour Group NEXT Golf Tour Powered by Trackman_resized

How does the NEXT Golf Tour by Trackman get you on the DP World Tour?

By: 2023. 08. 30.

Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

Trackman Bullseye Championship-v2

Trackman Bullseye Championship vs. Toptracer 9-Shot Challenge

By: 2021. 06. 16.

When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…

BGL-Hoebridge-TrackMan Range technology

Why does TrackMan Range technology matters to Hoebridge & Redbourn?

By: 2020. 07. 29.

There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…

Titleist golf ball fitting application

What makes the new Titleist golf ball fitting application effective?

By: 2024. 07. 18.

When I introduced the Wilson Fit AI mobile app-based fitting tool last December, I emphasized the importance for golf equipment manufacturers prioritizing buying outcomes over just technology. Although not AI-powered, the new Titleist golf ball fitting application is…

The River Club Boise Idaho The Barn inside

How did The Barn at The River Club become a multi-functional driving range

By: 2024. 07. 10.

I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Burhill Golf Club modernized pro shop

How Did Burhill Golf Club Increase Its Pro Shop Sales Revenue By 18%?

By: 2024. 06. 11.

Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…

Nick Moran GM of the Year Golf Division Burhill Group

What constitutes a record-breaking year of performance for Burhill Group?

By: 2024. 03. 04.

BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

3's Golf relaunch

How would it be worth relaunching the 3’s golf destination?

By: 2024. 01. 12.

Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…

Cabot Ben Cowan Dewar

How does Cabot strive to develop its golf clubs & innovate the golf club industry?

By: 2023. 12. 20.

I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…

The Shropshire Golf Centre driving range Trackman technology

What should The Shropshire Golf Centre’s £400k driving range renovation include?

By: 2023. 07. 17.

The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…

Golf Pride Identify Worn Grip

Golf Pride research: How much extra ball speed & carry do fresh grips provide?

By: 2023. 06. 09.

I quickly realized that worn golf grips are hindering my game, even when I wear golf gloves. It's a shame to skimp on this because your game might suffer. If you haven't taken heed of the valuable advice…

Five Iron Golf Callaway Golf

How does Five Iron Golf ride the popularity of indoor golf?

By: 2023. 05. 17.

It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…

Cover photo for press release_Players 1st and TrackMan

How is Players 1st responding to the growing off-course participation trend?

By: 2023. 03. 16.

In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

Landeryd Golf Club at Night

How will Landeryds Golf Club impress golfers at the driving range?

By: 2022. 10. 27.

I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…

2022 Presidents Cup organizes Johnny Harris Adam Sperling Johno Harris

What are the key learnings of the organizers of the 2022 Presidents Cup?

By: 2022. 09. 26.

The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…

Carnoustie Golf Links team up with Abertay University 2

How does Carnoustie Golf Links wants to make golf more accessible?

By: 2022. 08. 12.

Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…

Argentario Golf & Wellness Resort Espace Wellness Center Technogym equipment

How does Argentario Golf & Wellness Resort embrace the wellbeing trends?

By: 2022. 04. 19.

After two years of isolation, we really need to recharge ourselves physically and mentally. Health became a top priority for many consumers, among them golfers too. I see more and more golf resorts are turning into golf &…