592 entries: content marketing

Content marketing

How can golf clubs be smart in content marketing?

By: 2019. 02. 11.

Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…

Golf Hub 2 Golf Genius marketing automation

How does marketing automation improve your golf club’s customer experience?

By: 2022. 03. 01.

Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Potters Point 2021 John Deere partner

Potters Point: Retention marketing pays off for John Deere

By: 2021. 08. 20.

One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…

golf club marketing trends 2021

Golf club marketing trends to expect in 2021 are…

By: 2020. 11. 16.

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

Get the view golf club membership marketing

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club 2020. 04. 28.

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

conversational marketing

Is your golf club prepared for conversational marketing?

By: 2019. 12. 03.

How many times did it happen to you that you felt lost when visiting a golf club website or when you visited their social media page/profile you had the impression that they don't care about your response? I…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…

chatbot in golf club marketing strategy

How chatbots can help in golf club marketing?

By: 2019. 02. 14.

For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…

Hyperlocal marketing golf club marketing

Why hyperlocal marketing can work for your golf club?

By: 2019. 01. 11.

Last year, during my keynote presentations at various conferences (e.g. CNIG, ADGF, CMAE etc.) I tried to explain regarding customer experience development that our golf club members, guests, and in general the empowered customers are expecting from us…

customer experience reality expectation

Do you align Customer Experience with your golf club marketing?

By: 2018. 03. 07.

In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…

Golf Tourism England in the lure of video marketing

By: 2016. 11. 21.

There is no doubt that video marketing and consumption will keep on growing in the coming years as well. This is why interesting to see Golf Tourism England's latest video marketing initiative to capture the imagination of the…

How is Lumine exploiting video marketing trends?

By: 2016. 09. 30.

Lumine Golf Club at Mediterranea Beach & Golf Community (managed by Troon) has recently announced a multi-year partnership with Rick Shiels. As part of the cooperation, Lumine will be Shiels’ official resort partner. Calle Carlsson, General Manager said "Rick is part…

Do you have doubts about digital marketing potential?

By: Keith Haslam 2016. 02. 01.

There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…

Ireland’s stumbling golf tourism marketing – part 2

By: 2010. 08. 26.

As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…

Ireland’s stumbling golf tourism marketing – part 1

By: 2010. 07. 31.

According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…

Shot Scope average score for the day

What do the Shot Scope data show for the March 29 opening?

By: 2021. 04. 02.

We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…

TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

Bom Sucesso golf tourism outside Algarve

How to show golf tourism opportunities outside the Algarve?

By: 2017. 09. 11.

I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…