Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…
Lee Westwood Official Masterclass mobile application is not totally new to the market. It was launched last year with a soft launch since it was not fully functional. What makes unique Lee Westwood's mobile application is that it…
We are entering into a new stage of war between Arccos Golf and Game Golf. It seems to me that Game Golf understood the recent mobile usage trend, namely we prefer mobile applications over typing website URLs. This…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…
This week I participated in an interesting conversation in LinkedIn with the founder of Hole19 mobile application Anthony Douglas (who in the past was my guest writer and wrote about similar topic). I had to realize that although…
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
One of the greatest events in 2012 was when smartphones and tablets took over PCs. The battle between mobile operation systems (Android vs iOS) or Samsung vs Apple is little bit less important. IHS iSuppli Research says that…
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…
Back in 2010, Adobe found (Adobe Mobile Experience Survey) that people generally favor the browser experience over downloadable mobile applications, except when it comes to games, social media, maps(!) and music. Accessing maps and directions is the #1…
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…