The world’s number 1 range technology, Toptracer, and the UK Women’s Golf Community – founded by Jasmine, aka The Jazzy Golfer – joined forces for a groundbreaking driving range takeover that brought together more than 130 women and…
If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…
I am deeply intrigued by the factors that drive golf clubs to choose a particular golf club management software for their golf clubs. Recently, I learned that Golden State Golf Company opted for Club Caddie as their new…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
Electric cars' global sales passed 10% in 2022. MIT predicts that electric cars' share will pass 30% at the end of this decade. The manage climate change, many governments are motivating EV purchases. Starting in 2035, the European…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
I dare to say, "thanks" to COVID digital coaching skyrocketed in several sports. Just think about the popularity of Tonal and Peloton in the fitness space. There have already been attempts to support the work of PGA professionals…
Toptracer, the #1 range technology in golf, celebrated the successes of its partners at the 2022 EMEA Toptracer Range Awards event in March 2023. The ceremony is designed to celebrate the combined success of Toptracer’s growing community of…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…
Today’s computer systems are a tremendous help, where would we be without them? They manage our tee sheets, our dining reservations, our membership communication, and all our accounting woes – the offerings seem to be endless. Unfortunately, that…
Altimeter (a Prophet company) claimed in its 2021 State of Digital Transformation report that mobile solutions will be among the TOP 10 priorities for technology investments in 2021-2022. I am expecting this trend will continue in 2023 too.…
What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…
Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…
Yesterday I watched Phil Cotton's (CEO, Nicklaus Companies, USA) presentation - on YouTube - at the APGS 2022 conference. It was a great presentation. It was so good that this lecture inspired me to write this keynote article.…
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
Vietnam’s newest premier lifestyle resort, PGA NovaWorld Phan Thiet, continues to reach new heights with the launch of a state-of-the-art luxury hotel – Radisson Resort Phan Thiet. It is fascinating that luxury hotels do not have an official…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
I thought it might be useful for you to learn about the everyday challenges of an American public golf course - Maple Lane Golf Club - and what solutions he found for them. You can read my interview…