Byrdy golf trolley – when less is more
Those who know me well can tell you how much I enjoy carrying my golf bag on my back while playing. After all, golf is meant to be an active sport! I have to admit that there are…
Those who know me well can tell you how much I enjoy carrying my golf bag on my back while playing. After all, golf is meant to be an active sport! I have to admit that there are…
The preliminary findings of the Great British Bunker Study, a report compiled by bunker specialists EcoBunker Ltd with the endorsement of the British and International Golf Greenkeepers Association (BIGGA), have pinpointed substantial challenges that demand the attention of…
To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…
Last year, Sega acquired Rovio Entertainment, the company behind Angry Birds, for an astounding €706 million ($776 million). The deal aims to utilize Rovio's expertise to enhance Sega's IP in the mobile space, including Sonic The Hedgehog, which has already succeeded…
Over the past three years, NexxChange, an Austrian golf club management software company, has progressively expanded its market presence in Europe through strategic acquisitions and partnerships: 2021 - acquired the Dutch E-Golf4U; 2023- partnered with UGolf Bluegreen, Europe's…
How much news value does the purchase of a new golf cart fleet with GPS technology add to a golf club in 2024? It is exciting news when a golf club invests in a new fleet of modern…
When I introduced the Wilson Fit AI mobile app-based fitting tool last December, I emphasized the importance for golf equipment manufacturers prioritizing buying outcomes over just technology. Although not AI-powered, the new Titleist golf ball fitting application is…
83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…
Arrow Global, a leading European vertically integrated asset manager, acquired three Vilamoura hotels – Dom Pedro Portobelo, Dom Pedro Marina, and Dom Pedro Vilamoura – along with five flagship Vilamoura golf courses – Old Course, Pinhal, Laguna, Millennium,…
In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
In the ever-evolving landscape of golf course management, the introduction of the Internet marked a pivotal shift in how clubs handle their operations. From the old server-based technologies of the '90s to the modern cloud-based solutions of today,…
For those who are not yet familiar with Golfshot ($29.99), I will quickly summarize what this mobile application can do. Golfshot provides a text list of distances for several targets on each hole and overhead satellite images with…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
One of my discoveries in 2023 was IOTee, the keyless golf cart fleet management solution that can help golf clubs have a new revenue stream and better cater to golf club members and guests (see customer experience). In…
It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
Golf Genius, the leading provider of cloud-based golf software solutions, has announced year-on-year growth of its integrated competition management and tee time solution in partnership with BRS Golf. In 2020, the two companies formed a strategic collaboration to…
Making any great event happen requires a huge effort from countless companies and contractors working behind the scenes for weeks or months, and The Ryder Cup is no exception. But to, transport materials and personnel around the site…
Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…