Archive

John Deere golf tournament support-resized

John Deere in support of 3 international golf tournaments in Scotland

By: 2021. 07. 09.

How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…

The Club at Pasadera Hole 9-resized

How can The Club at Pasadera further improve its member experience?

By: 2021. 07. 08.

Troon has been selected to manage The Club at Pasadera, a private country club in Monterey, California. Troon Privé will manage: resort-style amenities, food & beverage operations, golf course agronomy and membership marketing. The Club at Pasadera - history &…

TaylorMade 300 Mini Driver close look

Can you recognize TaylorMade’s iconic 300 driver in its new form?

By: 2021. 07. 07.

How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…

Yas Acres golf course in the future

How long should we wait for the Yas Acres golf course?

By: 2021. 07. 06.

To understand my impatience, we have to go back in time to 2016. The golf design company Fry/Straka has completed plans for a new nine-hole golf course in Abu Dhabi, UAE in 2016. Yas Acres golf course is…

Players 1st BI Tool visual

How can Players 1st’s BI suite give an edge to golf clubs?

By: 2021. 07. 05.

I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…

Rosa Private Golf Club Poland

How to make your golf holiday exciting in Poland?

By: 2021. 07. 01.

I have just read the findings of the European Travel Commission’s study about Europeans’ sentiments regarding travelling after the COVID-19 pandemic. These insights I found the most promising: 70% - likely / highly likely to travel.51% - will…

La Reserva Villa El Dorado Sotogrande El Mirador gated community

How quickly the properties of La Reserva Club’s El Mirador sold out!

By: 2021. 06. 30.

I have got an impression, as the pandemic eases, we will be very much looking for single-family homes, private outdoor space, and enough room to work remotely. This is likely to boost luxury home sales in 2021. Smadar…

PowaKaddy logo White-696x491

Will PowaKaddy’s new videos cut through the noise on YouTube?

By: 2021. 06. 28.

PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…

Keith Pickard QHotels Group

What will Keith Pickard be able to achieve at The QHotels Group?

By: 2021. 06. 28.

Keith Pickard is joining The QHotels Group (owner & operator of 21 venues across the UK) from Macdonald Hotels & Resorts. In his previous position, he was the group director of golf, leisure & spa (between 2015-2020) of…

Glenmuir Spring Summer 2022 Collection Sorbet Portrait

Is the Glenmuir Spring Summer 2022 Collection bold enough?

By: 2021. 06. 23.

It’s very disturbing that there are a lot of golf t-shirts that still have polyester in them and that’s why it’s not so comfortable to wear outside of the golf course. That’s why I can only wear them…

Mobile commerce Troon mobile application in 2021

When will Troon take full advantage of mobile commerce?

By: 2021. 06. 22.

Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…

Cobra Golf KING TEC Hybrid-EXPLODED-WEIGHTS-resized

Cobra Golf’s new KING TEC Hybrid with PWRSHELL Face design. Worth it?

By: 2021. 06. 21.

Have you heard of Cobra Golf's new KING TEC Hybrid? The new KING TEC Hybrid ($279) is the newest addition to their KING players’ family.  The Cobra Golf KING TEC Hybrid is designed for better players who seek a utility…

London Golf Club golf course bunker close look

When will the London Golf Club achieve carbon neutrality?

By: 2021. 06. 17.

Who will be the first carbon-neutral golf club: London Golf Club (UK) or Sentosa Golf Club (Singapore)? Regardless, who will be the winner, we have to look at sustainability as a matter of value creation, not value preservation.…

Trackman Bullseye Championship-v2

Trackman Bullseye Championship vs. Toptracer 9-Shot Challenge

By: 2021. 06. 16.

When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…

LA Golf Dustin Johnson

Why did Dustin Johnson choose LA Golf shafts?

By: 2021. 06. 16.

I must admit I have never heard before about LA Golf shafts. When I am thinking of golf shafts then usually the following brands come to my mind: Nippon Shaft, True Temper, KBS Golf, Aldila, Mitsubishi, Fujikura. Then…

Sandals Resorts International Sandals Emerald Bay Golf Course by Greg Norman

Is it worth it for Sandals Resorts to cooperate with Greg Norman?

By: 2021. 06. 15.

Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…

Essendon Country Club John Wells Marc Winnan Alan Walker

How will the Essendon Country Club restructure its agronomy team?

By: 2021. 06. 14.

Recently I wrote how the Essendon Country Club is developing its driving range service adding the Toptracer Range Mobile (Topgolf Entertainment Group’s latest technological innovation). I hope I don't need the explain why golf clubs should rethink and redesign their…

Mark Chapleski of Troon International & Mark Bull of 59club MEA

How did 59club convince Troon International to cooperate?

By: 2021. 06. 11.

Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…

Bernhard and Company Delta Turf Care

Bernhard & Co. is expanding cooperation with Delta Turf Care

By: 2021. 06. 09.

PwC is expecting an 8.7% growth in the Middle East over the next three to five years. This is the fastest growth in the world. Some experts explain this by the massive investment of the Gulf Cooperation Council…

Greater Flamingo at Saadiyat Beach Golf Club-final

Are you impressed by Saadiyat Beach Golf Club’s sustainability efforts?

By: 2021. 06. 08.

It is good to see businesses among them golf clubs like Saadiyat Beach Golf Club are prioritizing sustainability and ESG (Environmental, Social, and Governance). A recent Abu Dhabi Sustainability Week study found 87% of executives said improving ESG…