The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…
I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…
Probably you have already heard that luxury hotels are starting to offer private jet concierge service to their guests. Four Seasons (in cooperation with NetJets) for instance, launched its private jet service in 2015. You will find also…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…
The Andalucían property market represents 20% of the Spanish property market. When we are talking about the Andalucían property market, we cannot neglect the overseas tourism market. The final total of foreign tourists was 12,079,071 in 2019. This…
Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…
Just before my well-deserved summer golf holiday, I thought to share with you a quick update on Titleist T-Series irons. Titleist launched in August 2019 the Titleist T100 and Titleist T200 and T300 irons. In January 2020 they…
These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…
The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…
Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…
Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…
In the 1st generation Srixon Soft Feel BRITE golf balls (October 2019) there were 4 technology innovations: Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more…
Can you imagine a major golf tournament like the 2020 US Women's Open will be held in December? Due to the coronavirus (aka COVID-19), the organizers found a new date for the tournament: between December 10-14, 2020. The…
Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…
There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…
I just read the Climate Action Tracker report on Singapore. There was nothing bright in it on Singapore. It says Singapore’s Nationally Determined Contribution (NDC) emissions target is very weak compared to currently implemented policies. We rate Singapore’s NDC 2030…
Last week I heard from Jerry Kilby CCM (former CEO of the Club Managers Association of Europe) that he is relaunching his own consultancy company, Kanda Golf. That's why I thought to ask him how he sees the…