You may not be surprised to hear that the Club Car has once again become the official golf car of a leading golf tournament. I was not surprised - at all - to learn that the Club Car…
I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…
One of my discoveries in 2023 was IOTee, the keyless golf cart fleet management solution that can help golf clubs have a new revenue stream and better cater to golf club members and guests (see customer experience). In…
A modern golf cart fleet can be a real profit center for golf clubs. An investment in modern vehicles that pays for itself within a few years and provides guests and the club with real added value. Here,…
Making any great event happen requires a huge effort from countless companies and contractors working behind the scenes for weeks or months, and The Ryder Cup is no exception. But to, transport materials and personnel around the site…
Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…
Are you also noticing a lack of buzz surrounding the upcoming 2023 Ryder Cup, despite it being just a month away? Of course, there are bits of news around the event. This is how we found out: Chervo is…
Bowood Hotel, Spa, and Golf Resort have just switched to Club Car as its new golf vehicle supplier and installed a state-of-the-art Tempos fleet. The Tempo cars, which deliver outstanding hill-climbing power and acceleration, are branded with Bowood’s…
Last year, several trends (e.g. travel recovery, working from anywhere, bleisure, wellness tourism, etc.) favored La Cala Resort. On the other hand, we also need to see that their previous correct investments have brought results. Such an achievement,…
The 18 hole, par 72 championship golf course The Address Montgomerie Dubai (managed by Troon) has just announced that they are expanding the golf cart fleet with 100 ClubCar Precedent i2L vehicles. At the same week Hydroturf International…
Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…
Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…
I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…