Golf Club Management

Adare Manor Resort

How does Adare Manor envision the future?

By: 2021. 08. 31.

My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…

Jean-franck Burou the new ADGF president

What business challenges will the new President of the ADGF face?

By: 2021. 08. 30.

As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…

Roganstown Hotel & Country Club the main building

Who is helping Roganstown Hotel & Country Club become sustainable?

By: 2021. 08. 25.

Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…

Potters Point 2021 John Deere partner

Potters Point: Retention marketing pays off for John Deere

By: 2021. 08. 20.

One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…

2021 AIG Women's Open without single use plastic bottles Mastercard Adidas

Don’t look for single-use plastic bottles at the 2021 AIG Women’s Open!

By: 2021. 08. 18.

I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…

ICL Dr Andy Owen and Henry Bechelet presenting at Continue to Learn by BIGGA

BIGGA and ICL launch the Continue to Learn Scholarship 2022

By: 2021. 08. 04.

One of the biggest education trends is eLearning in 2021. Increasing demand for technology-enabled e-learning solutions globally is driving the industry's growth. Global Market Insights estimates the eLearning market size is set to exceed USD 1 trillion by…

La Cala Resort driving range The Bucket Pros partnership

Why did La Cala Resort choose The Bucket Pros as its partner?

By: 2021. 08. 03.

A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…

Isle of Purbeck Golf Club Owners David Suruki and Kathy Tatar and Tim Lobb-resized

How will Lobb + Partners renovate Isle of Purbeck Golf Club?

By: 2021. 08. 03.

I think I found another golf course designed by Harry Colt. Some doubt that the Isle of Purbeck Golf Club has got a Harry Colt-designed golf course. Another source says the first nine holes were laid out by…

Customer Lifetime Value golf

Discover & reward your loyal & most valuable customers!

By: 2021. 08. 02.

When you know the total amount of revenue your golf club member or guest will generate, you will be able to make better decisions on how to acquire and retain customers. It is good to highlight we should…

Stockholms Golfklubb golf course fairway view

Stockholms Golfklubb to restore the Colt and Morrison’s design

By: 2021. 07. 30.

Before we start preparing for the weekend or the summer holiday, here is great news from the Swedish Stockholms Golfklubb. Stockholms Golfklubb was founded in 1904. Thus became Scandinavia's 3rd oldest golf club. It is also Sweden's second oldest…

Redbourn Golf Club by BGL

Redbourn Golf Club invests £1 million in sustainability

By: 2021. 07. 28.

Redbourn Golf Club (part of BGL Golf) became GEO Certified in 2013. In the very same year, Hoebridge Golf Centre (part of BGL Golf) earned the same title. To achieve the certification Redbourn Golf Club had to fulfill…

John Deere fleet at Gleneagles

Why does Gleneagles after 5 years still insist on John Deere?

By: 2021. 07. 27.

This collaboration between Gleneagles and John Deere began when an exclusive contract was signed in 2017. John Deere's local dealer Double A Trading is involved in this cooperation. As part of the agreement, John Deere exclusively provides golf…

self-contained accommodation offer Quinta da Marinha villa

What does self-contained accommodation offer in Quinta da Marinha?

By: 2021. 07. 19.

It is not a big surprise that self-contained accommodations are gaining momentum as many people are still very careful about spending their holidays. Villas have rocketed in popularity this year too (e.g. Villas at Renaissance). Quinta da Marinha…

Les Bordes Golf Club New Course open

The Les Bordes Golf Club’s New Course is ready to impress you!

By: 2021. 07. 15.

I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…

Las Colinas Golf Country Club WOW Beach

What has Las Colinas Golf & Country Club achieved in 10 years?

By: 2021. 07. 13.

I had been to Las Colinas Golf & Country Club (managed by Troon) on a FAM trip in 2018. I can still remember the challenging, Cabell B. Robinson-designed golf course. Jon Brook (Director of Golf & Sports) gave…

John Deere golf tournament support-resized

John Deere in support of 3 international golf tournaments in Scotland

By: 2021. 07. 09.

How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…

The Club at Pasadera Hole 9-resized

How can The Club at Pasadera further improve its member experience?

By: 2021. 07. 08.

Troon has been selected to manage The Club at Pasadera, a private country club in Monterey, California. Troon Privé will manage: resort-style amenities, food & beverage operations, golf course agronomy and membership marketing. The Club at Pasadera - history &…

Yas Acres golf course in the future

How long should we wait for the Yas Acres golf course?

By: 2021. 07. 06.

To understand my impatience, we have to go back in time to 2016. The golf design company Fry/Straka has completed plans for a new nine-hole golf course in Abu Dhabi, UAE in 2016. Yas Acres golf course is…

Players 1st BI Tool visual

How can Players 1st’s BI suite give an edge to golf clubs?

By: 2021. 07. 05.

I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…

Rosa Private Golf Club Poland

How to make your golf holiday exciting in Poland?

By: 2021. 07. 01.

I have just read the findings of the European Travel Commission’s study about Europeans’ sentiments regarding travelling after the COVID-19 pandemic. These insights I found the most promising: 70% - likely / highly likely to travel.51% - will…