Golf Club Management

Heythrop Park Resort is boosting its course management team

By: 2015. 01. 15.

The Tom Mackenzie-designed golf course at Heythrop Park Resort is upgrading its green team. The resort recruited two senior professionals. Steve Cherry, a 25-year career greenkeeping professional who prepared 17 European Tour events under Alex Hay at Woburn.…

How will wearable technology change our golf retail experience? – part 2

By: 2015. 01. 14.

In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…

How will wearable technology change our golf retail experience?

By: 2015. 01. 13.

The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…

Frenchman’s Reserve Country Club selects Troon Golf

By: 2015. 01. 12.

The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club.  Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at…

When will start the on-demand economy in the golf industry?

By: 2015. 01. 05.

In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…

Who will be the “Golf Course Maintenance Team of the Year” at MEGAs?

By: 2014. 12. 17.

Abu Dhabi Golf Club’s maintenance team (Andrew Whittaker and his team; Peter Harradine) has been named “Golf Course Maintenance Team of the Year” at The Middle East Golf Awards (MEGAs), hosted at Jumeirah Emirates Towers, Dubai. This recognition came just in…

Troon Golf acquired Honours Golf

By: 2014. 12. 03.

By acquiring Honours Golf, Troon Golf expanded its customer list with 16 golf courses located across Alabama, Florida, Mississippi and North Carolina. Today Troon Golf portfolio consists of 234 golf courses.  Bob Barrett, CEO, Honours Golf said " Troon’s worldwide…

Ernie Els’ latest golf design project in Malaysia

By: 2014. 11. 14.

Ernie Els will open in early 2016 his 3rd Malaysian golf course, the Desaru Coast North. Just like Els Club Teluk Datai it will be managed and operated by Troon Golf. In this golf course development project Vijay Singh…

The Els Club Teluk Datai was finally opened

By: 2014. 11. 06.

Originally Ernie Els planned to open the Els Club Teluk Datai in February 2014, but now he can celebrate the official opening of his first ever golf course creation in Malaysia. The new golf course will be managed and operated…

Aviara Golf Club selects Troon Golf

By: 2014. 11. 03.

Last turned out that Aviara Golf Club (Park Hyatt Aviara Resort in Carlsbad, Calif.) has selected Troon Golf. Did you know that Aviara Golf Club was designed by Arnold Palmer? What I also like in this golf club…

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …

Mysterious shoppers raided Brocket Hall Golf Club

By: 2014. 09. 30.

Back in this April I had already written about Brocket Hall Golf Club won 59Club Awards' Silver Flag award for outstanding customer service. Recently Brocket Hall Golf Club conducted a mystery shopping survey by 59Club. Brocket Hall reached…

How 59Club can help European golf clubs to improve?

By: 2014. 09. 22.

The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with Europe’s leading golf-specific mystery shopper service, 59Club. LGCE runs more than 35 individual member clubs – including Monte…

Royal Blackheath Golf Club is under a multi-year renovation process

By: 2014. 09. 18.

Creative Golf Design won the pitch for 5-year restoration of Royal Blackheath Golf Club (instituted in 1608!!; According to Bernard Darwin, it is the oldest golf club in the world). Creative Golf Design will work in tandem with…

European Ryder Cup captain’s new venture

By: 2014. 09. 04.

By end of October, European Ryder Cup captain Paul McGinley will open his latest golf course design project the North Course, at Portugal’s prestigious Quinta do Lago resort.  The official opening ceremony of the €9.6m new layout will be on…

New £2m coaching facility at Silvermere Golf Complex

By: 2014. 09. 03.

Have you heard that Silvermere Golf Complex has just installed the industry-leading launch monitor technology in all of his dedicated fitting and coaching bays?  The new coaching bays will contain Foresight Sports Game Changer 2 (GC2) with Head…

Troon Golf is expanding in Kazakhstan

By: 2014. 08. 30.

I have just got the news that Troon Golf will manage  Burabay Golf Resort – an all-new facility near Astana, Kazakhstan. Burabay Golf Resort is Troon’s second development in the region, joining The National Azerbaijan Golf Club. Located across the…

My adventure at Caesarea Golf Club

By: 2014. 07. 19.

I am facing a very interesting trip to Israel, where I am going to discover the Israeli golf industry and golf life. I will try to find answers why Israel is less successful in golf than Abu Dhabi.…

Are caddie positions in danger?

By: 2014. 07. 15.

Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version…

Troon Golf has a new majority shareholder

By: 2014. 07. 05.

Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in…