Golf Club Marketing

Sandals St. Lucia Golf & Country Club Sandals Resorts

What more can Troon offer to impress Sandals Resorts?

By: 2022. 09. 12.

The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…

Elaine McBride North Berwick Golf Club Launches Community Fund for 2022

Who will the North Berwick Golf Club’s Community Fund support in 2022?

By: 2022. 09. 08.

Golf clubs should not operate in isolation from the local community and region. It harms the relationship between the golf club and the local community. Golf clubs simply cannot prosper without the support of the local communities. Those…

Infinitum Lakes Course and the lake

Will our game be better on Infinitum’s Lakes course with Bermuda Tifway 419 grass?

By: 2022. 09. 06.

When we consider our sustainability investment goals, our local climate, how to use water wisely, and not forget the golf experience it is good to think about what turfgrass species would be the best for us. Such and…

La Hacienda Alcaidesa Links Golf Resort golf course

Who should La Hacienda Alcaidesa Links Golf Resort choose as its hotel partner?

By: 2022. 09. 05.

In February I shared with you that Millenium Hospitality - listed on the MAB since the 4th of July 2019 - acquired 90,000 square meters for 33.2 million Euros in the estate known as La Hacienda de San Roque in 2019. Today…

Quinta do Lago golf academy team

Why should you pay attention to the Quinta do Lago golf academy?

By: 2022. 09. 01.

The Portuguese Quinta do Lago in the Algarve continues investing and developing its golf academy. Today it is considered one of the European elite golf academies. As part of the development, Quinta do Lago promoted Callum Burgess to…

Faisal Salhab 2021 Saudi Open Winner_Golf Saudi

How did Golf Saudi convince the Asian Development Tour to come to Saudi Arabia?

By: 2022. 08. 30.

A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…

St Andrews Links Trust Swilcan Bridge

Why has St Andrews Links Trust opted for cloud-based ERP software?

By: 2022. 08. 22.

Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…

Antognolla International Pro-Am putting castle

Come to the inaugural Antognolla International Pro-Am by +Energia & win €30,000!

By: 2022. 08. 17.

I prefer those pro-am golf tournaments, where I can not only enjoy the golf tournament itself and the services of the hosting golf club, but also the local culture. A golf tournament hosted by a colorful and exciting…

Golf It! inside

Can Golf It! make golf more inclusive and accessible?

By: 2022. 08. 16.

Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…

Carnoustie Golf Links team up with Abertay University 2

How does Carnoustie Golf Links wants to make golf more accessible?

By: 2022. 08. 12.

Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…

Clube de Golf Santo da Serra clubhouse drone view

How did the Clube de Santo da Serra reduce its water usage by 66%?

By: 2022. 08. 10.

GCSAA’s Golf Course Environmental Profile (GCEP) Survey Series - 3rd edition - found water use down by 29% at U.S. golf facilities since 2005. I definitely wanted to share this with you before reporting on Clube de Santo…

Chart Hills Golf Club_Putting Green_SR-C_A4_250

The Chart Hills Golf Club is expanding with a new par-3 golf course

By: 2022. 08. 09.

I like to think about a new investment idea in the way how it can improve the overall customer experience at the golf club. I thought I'd mention this because Chart Hills Golf Club is now building an…

Maple Lane Golf Club public golf course 034

How can public golf courses succeed in 2022 & beyond?

By: 2022. 08. 08.

I thought it might be useful for you to learn about the everyday challenges of an American public golf course - Maple Lane Golf Club - and what solutions he found for them. You can read my interview…

Westchester Hills Golf Club Hole 2_resized

What did Westchester Hills Golf Club spend $3.5 million on?

By: 2022. 08. 03.

Westchester Hills Golf Club in White Plains, New York recently completed a $3.5 million golf course renovation by famed architect Rees Jones.  In addition, the 109-year-old club also completed a $1 million pool renovation focused on providing a resort-style setting…

W Costa Navarino_Beachfront villa Interior

Are you ready to try the new W Costa Navarino Hotel?

By: 2022. 07. 26.

In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…

Amundi Evian Championship trophy

What opportunities does Rolex see in supporting the Amundi Evian Championship?

By: 2022. 07. 21.

The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…

Gamble Sands - Sands Course_resized

What would make the golf experience at Gamble Sands more attractive?

By: 2022. 07. 13.

Last year Gamble Sands (located in Brewster, Wash.) launched the David McLay Kidd-designed QuickSands Course a 14-hole short course. The 18-hole Sands Course opened for play in 2014 to widespread acclaim, with the 100,000 square foot Cascades putting course following shortly thereafter. Now Gamble…

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…

golf course development IMG_0813

What new expectations must be met in golf course development?

By: 2022. 07. 04.

Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…

Toptracer30 reach the green effectively

How does Toptracer30 connect the range and the golf course for our benefit?

By: 2022. 07. 01.

Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…