2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
The forecasts by WTTC and Oxford Economics say if the vaccine and booster rollout will continue at pace, then - it is not a dream - the tourism industry is likely to outperform 2019 levels ($1.87 trillion) by over…
A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
Recently, the Pete Dye Golf Club has selected Club Caddie as its new golf club management software. This is why I interviewed Tony Kowalski, the general manager of the club to understand their needs, expectations, and most of…
Perhaps needless to say how much customers' expectations have changed as a result of various digital innovations. A recent Epsilon study found that 80% of customers are more likely to make a purchase when businesses provide a customized…
La Cala, the 4-star golf resort in Spain, has just completed the upgrade of its clubhouse area. I dared to think that resort owners and managers will take advantage of the opportunity to apply solutions that improve specific…
INFINITUM Lakes course has just hosted the DP World Tour’s ISPS Handa Championship. It is already known that the DP World Tour’s Final Stage Qualifying School will return from November 11-16 following a three-year absence due to the…
I am so happy that I can share with you this great news. Belleair Country Club - the oldest golf club in Florida - has got two Donald Ross-design golf courses. Now the club has decided to renovate…
The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…
By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…
In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…
Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…
Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…
Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022. In the last…
I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…
I found a new opportunity to write about Vietnam and a Vietnamese golf club. The PGA NovaWorld Phan Thiet is a premier new destination for golf in Vietnam. Located less than 200-kilometres east of Ho Chi Minh City…
This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…
It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…
Who doesn't want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing…
After two years of isolation, we really need to recharge ourselves physically and mentally. Health became a top priority for many consumers, among them golfers too. I see more and more golf resorts are turning into golf &…