The organizers of the Solheim Cup did not leave the selection of the host venue for the 2026 Solheim Cup to chance. The routine Bernardus Golf - hosted the Dutch Open on the DP World Tour in 2021,…
Sustainable golf course operations are not a marketing gimmick anymore. It is a strategic imperative. At the same time, a matter of survival, and a customer obsession enabler as well as an integral part of business risk. Some…
Yesterday I watched Phil Cotton's (CEO, Nicklaus Companies, USA) presentation - on YouTube - at the APGS 2022 conference. It was a great presentation. It was so good that this lecture inspired me to write this keynote article.…
Not so long time ago I wrote about Zest.Golf how it enables golf clubs and golf resorts to manage B2B tee time bookings in real-time and across multiple destinations. It is my understanding of the Zest.Golf platform enables golf clubs/resorts…
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…
The Club at Olde Cypress a private golf club in Southwest Florida has just reopened its 34,000-square-foot clubhouse following the final phase of a major renovation of its interior and on the heels of a full-scale agronomic remastering…
Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…
Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…
Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…
Last year I gave professional training to a leading golf turf machinery company's sales team about the importance of sustainability. During this training, I told my audience: People enjoy playing a golf course that speaks of its place.…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…
Vietnam’s newest premier lifestyle resort, PGA NovaWorld Phan Thiet, continues to reach new heights with the launch of a state-of-the-art luxury hotel – Radisson Resort Phan Thiet. It is fascinating that luxury hotels do not have an official…
The Australian Swing Factory - a Toptracer Partner - seems like clearly understands what the future generations of golf - Millennials and Generation Z are looking for: Public courses;Playing with friends (golf social tendencies): 62%experiences (e.g. Toptracer). Golf…
The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…
Probably one of the very few positive side effects of the Russian-Ukrainian conflict is the understanding of the importance of renewable energies. Those golf clubs and resorts that - among them, Pula Golf Resort in Mallorca - invested…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
I am still under the spell of Mike Keiser's book The Nature of the Game: Links Golf at Bandon Dunes and Far Beyond. I believe links courses are far more exciting and closer to the authentic form of…
This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…