Golf Club Marketing

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…

IOTee golf cart fleet management on laptop

How did IOTee revolutionize the golf cart operation during the 2023 Ryder Cup?

By: 2023. 10. 13.

Making any great event happen requires a huge effort from countless companies and contractors working behind the scenes for weeks or months, and The Ryder Cup is no exception. But to, transport materials and personnel around the site…

The 17th green at Kauri Cliffs

What special green fee price does Kauri Cliffs offer to attract Australian golfers?

By: 2023. 10. 12.

New Zealand's natural beauty and unique culture are set to attract a record-breaking 4.9 million tourists in 2023 (Source: MBIE). Australia remains the largest source of tourists to New Zealand, accounting for approximately 40% of all visitors. Are…

Aphrodite Hills Golf Resort golf course in sunset ClubstoHire

How does ClubstoHire boost Aphrodite Hills Golf Resort’s revenue efficiently?

By: 2023. 10. 10.

A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…

Te Arai Links North Course_Hole 2_Ricky Robinson

What aspects did Tom Doak focus on while designing the North Course at Te Arai Links?

By: 2023. 09. 29.

Te Arai Links' Managing Director, Jim Rohrstaff, proudly announced in a February interview for Golf Business Monitor that Tom Doak had been commissioned to design the North Course. Tom Doak's new masterpiece will open for play on October…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

La Zalageta Casa Club restaurante old course

What is the level of demand for exclusive golf clubs in Europe?

By: 2023. 09. 18.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…

La Cala Resort 17th Hole, Campo Asia

How could the La Cala Resort benefit from using an EZGO Elite Lithium-powered golf cart fleet?

By: 2023. 09. 14.

It will be a good month for EZGO. I reported that Monster Golf Club purchased a new EZGO lithium-powered golf buggy fleet yesterday. La Cala Resort in Spain purchased a new fleet of EZGO Elite Lithium-powered golf carts,…

The Monster Golf Club resized

What did Monster Golf Club spend $40 million on?

By: 2023. 09. 13.

Monster Golf Club in Monticello, New York recently reopened for public play following a $40 million investment from Resorts World Catskills (RWC). The late summer/early fall preview season will allow golfers to experience the completely redesigned golf course…

Centurion Club LIV Golf event 2023 18th Green_resized

What achievement the Centurion Club should be most proud of in its 1st decade?

By: 2023. 09. 11.

The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…

IOTee Banner

How does IOTee help increase golf cart rentals & extended operating hours?

By: 2023. 09. 05.

Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…

Toptracer_JazzyGolfer-05_resized

How did Toptracer & the UK Women’s Golf Community excite 130+ female golfers?

By: 2023. 09. 04.

The world’s number 1 range technology, Toptracer, and the UK Women’s Golf Community – founded by Jasmine, aka The Jazzy Golfer – joined forces for a groundbreaking driving range takeover that brought together more than 130 women and…

European Golf Design Climate Leader sustainability

European Golf Design became the 1st Sustainable Golf Climate Leader. Why it matters?

By: 2023. 08. 29.

It is perhaps not an exaggeration to say that anyone who takes themselves seriously will not develop a golf club, golf resort, or golf course without sustainability as a top priority in 2023 and the coming years. For…

Royal Melbourne Country Club Pickleball court

How many more guests can the Royal Melbourne Country Club’s 2 new pickleball courts attract?

By: 2023. 08. 28.

It's remarkable how popular pickleball has become in the United States. A recent study suggests that in 2022, more individuals played pickleball than tennis. Could this really be the case? According to Statista, there were 23.6 million tennis…

indoor golf facility growth chart

Here are the tips to make your indoor golf facility profitable and successful!

By: 2023. 08. 24.

Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…

La Zalageta CEO Jacobo Cestino & Tom Doak

What kind of golf course should Tom Doak design for La Zagaleta to impress golfers?

By: 2023. 08. 24.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…

Tidewater Golf Club 3rd Hole and 12th Hole background

What lucrative opportunities does KemperSports see at Tidewater Golf Club?

By: 2023. 08. 22.

It's puzzling why Tidewater Golf Club isn't more widely recognized despite receiving glowing reviews from Golf Digest, Golfweek, and the South Carolina Golf Course Owners Association. Have you had a chance to play there yourself? See details below.…

Club Car Marco Simone 2023 Ryder Cup_resized

How many Club Car golf carts are needed to provide excellent service at the 2023 Ryder Cup?

By: 2023. 08. 21.

Are you also noticing a lack of buzz surrounding the upcoming 2023 Ryder Cup, despite it being just a month away? Of course, there are bits of news around the event. This is how we found out: Chervo is…

Hero Dubai Desert Classic a GEO Certified Tournament

How did the Hero Dubai Desert Classic achieve GEO Certified Tournament status?

By: 2023. 08. 17.

It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…

Morro Bay Golf Course near the sea Club Caddie

What convinced the Golden State Golf Company owner to switch to Club Caddie?

By: 2023. 08. 15.

I am deeply intrigued by the factors that drive golf clubs to choose a particular golf club management software for their golf clubs. Recently, I learned that Golden State Golf Company opted for Club Caddie as their new…