Last year, was not an easy year for club managers to deliver the same level of customer experience as in a normal situation. People usually remember peak moments and pits during their stay in a golf resort or…
One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…
It seems like Saudi Arabia shifted to a higher speed in the transformation of its economy and society. The Saudis want to tackle as part of the 2030 Agenda for Sustainable Development the issues of poverty, inequality, climate…
Last time I asked Chris Duffy CMDip about the challenges of golf club committees & boards. His article was so popular among golf club managers that I thought to interview him this time. Since his article, Chris Duffy…
It is really surprising to find golf clubs in 2021 that are using the classic and outdated tee time booking method: telephone + paper + pen/pencil. In many cases I get answers to my question - why do…
I am totally aware of the benefits of speaking engagements as a great tool to build my personal brand. This is why I started a couple of years ago to search for relevant golf business events and podcast…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…
The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…
As you know I am a great supporter of female golf participation and female golf tournaments. Do you remember when I wrote about the love.golf program (sponsored by Syngenta) a few years ago? This time I found another…
HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…
I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…
I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…
When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…
It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…
We are thinking of many things these days but not really about our next golf holiday in 2021. Or would it still be worth it? I am expecting that after the COVID-19 there will be a huge demand…
If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…