The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…
The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
Simplify and make it a no-brainer. Perhaps this is how the new HowDidiDo booking platform can be summarized. The new-look booking page can be accessed directly from the HowDidiDo app’s timeline via a new booking button. Golfers can use the calendar feature to see…
Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…
Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…
It is not a big surprise why Mastercard is satisfied with the Golfbreaks partnership. Can you imagine the value of a fresh and up-to-date email database of customers with high purchasing power? Golfbreaks, according to its confession, has…
How do you prepare for the winter season at your golf clubs? What do you offer to your golf club members and guests? As I read the weather forecasts for winter 2021-22 (in the UK), we can expect…
Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…
Professor Catherine Johnson says "After lockdown was relaxed, it was streaming that retained its uplift, while time spent watching broadcast TV gradually declined back to normal levels. The Nielsen Total Audience Report (US) found video streaming increased from 19%…
Buffon said once: "Le style c'est l'homme". The style is the man. He meant to say that only well-written books will survive and gain permanence. I dare to say that it is also true regarding golf clubs and…
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…
Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix. Golf clubs must rethink how and…
It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…
Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…