Golf Marketing

Terras da Comporta Rodrigo Ulrich David McLay Kidd

How Terras da Comporta is preparing for the grand opening in 2023?

By: 2022. 12. 15.

I got very excited by the news that Terras da Comporta (Portugal), the first David McLay-Kidd-designed golf course in mainland Europe, will open next spring. Therefore, I quickly contacted Rodrigo Ulrich - Golf Director, Terras da Comporta, Vanguard…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

Joe Simpson Ipswich Golf Club Overall Winner BIGGA Annual Photographic Competition 2022

Which greenkeeper deserves to win the BIGGA Annual Photographic Competition 2022?

By: 2022. 11. 23.

Sometimes I am a little bit envious of the work of greenkeepers. They are able to see so many unique moments on the golf course that we golfers cannot. I see that much better application materials have been…

Sweetspot banner

How did Hills Golf & Sports Club achieve massive revenue growth with Sweetspot?

By: 2022. 11. 22.

A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…

Toptracer Range St Andrews Links driving range_#18_notrace

How Toptracer Range has improved St Andrews Links’ driving range performance?

By: 2022. 11. 17.

I told you in July that Toptracer is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global tournament series. Now I can…

Bernardus Golf SOLHEIM CUP 2026

Why did Bernardus Golf become the host of the 2026 Solheim Cup?

By: 2022. 11. 16.

The organizers of the Solheim Cup did not leave the selection of the host venue for the 2026 Solheim Cup to chance. The routine Bernardus Golf - hosted the Dutch Open on the DP World Tour in 2021,…

Cloud gaming in golf clubs

Should golf clubs take advantage of the popularity of cloud gaming?

By: 2022. 11. 14.

Yesterday I watched Phil Cotton's (CEO, Nicklaus Companies, USA) presentation - on YouTube - at the APGS 2022 conference. It was a great presentation. It was so good that this lecture inspired me to write this keynote article.…

Golf Genius Golf Shop for PGA Professionals

What should the Golf Genius golf shop product know to be really useful?

By: 2022. 11. 07.

Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…

The #MizNextGen Series driving range

How will the #MizNextGen Series be renewed to attract more talent in 2023?

By: 2022. 10. 31.

During the COVID-19 pandemic, we have seen so many major golf events and golf tournaments either canceled or in best cases postponed. Just to give you an exact number from 2020: 11 golf tournaments were canceled on the…

How do leading golf magazines’ lists help golf holiday & tee time sales?

By: 2022. 10. 24.

Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…

GolfSMART logo Square Simple

How does the GolfSMART mobile application reward playing golf frequently?

By: 2022. 10. 13.

Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…

Las Colinas Golf & Country Club golf course 1

Las Colinas Golf & Country Club proves to be good for the DP World Tour Qualifying School

By: 2022. 10. 12.

Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…

2022 Presidents Cup organizes Johnny Harris Adam Sperling Johno Harris

What are the key learnings of the organizers of the 2022 Presidents Cup?

By: 2022. 09. 26.

The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…

2022 Presidents Cup official timekeeper Rolex

Who is the Official Timekeeper & Global Partner of the 2022 Presidents Cup?

By: 2022. 09. 19.

Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…

Elaine McBride North Berwick Golf Club Launches Community Fund for 2022

Who will the North Berwick Golf Club’s Community Fund support in 2022?

By: 2022. 09. 08.

Golf clubs should not operate in isolation from the local community and region. It harms the relationship between the golf club and the local community. Golf clubs simply cannot prosper without the support of the local communities. Those…

Faisal Salhab 2021 Saudi Open Winner_Golf Saudi

How did Golf Saudi convince the Asian Development Tour to come to Saudi Arabia?

By: 2022. 08. 30.

A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…

TMRW Sports_Tiger Woods Rory McIlroy

How can TMRW Sports benefit from rising demands for sports technology?

By: 2022. 08. 24.

A ResearchAndMarkets.com study found a year ago that the global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021…

Antognolla International Pro-Am putting castle

Come to the inaugural Antognolla International Pro-Am by +Energia & win €30,000!

By: 2022. 08. 17.

I prefer those pro-am golf tournaments, where I can not only enjoy the golf tournament itself and the services of the hosting golf club, but also the local culture. A golf tournament hosted by a colorful and exciting…

Golf It! inside

Can Golf It! make golf more inclusive and accessible?

By: 2022. 08. 16.

Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…