Golf Marketing

employee-experience-and-customer-experience-for-revenue-growth

What are the real benefits of golf club employee experience technology?

By: 2021. 06. 01.

We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship…

Generation Next Project Robert Jones Black

How does Robert Jones Black’s Generation Next Project help?

By: 2021. 05. 27.

Very smart and good recognition of Robert Jones Black (Great-Grandson of Bobby Jones; the Founder of the Generation Next Project) that for Generation Z (Born 1997-2003) is difficult to escape from the threat of physical or emotional abuse, as…

Bridgestone Golf Fairway Social e12 golf ball

Whether Bridgestone Golf is the official ball of Fairway Social?

By: 2021. 05. 25.

The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…

Jacek Gulmantowicz golf club management software

How to generate more revenue with golf club management software?

By: 2021. 05. 18.

My impression is that golf clubs do not make sufficient use of the potential of golf club management software. To ensure this, I asked Jacek Gulmantowicz, co-founder of Golf Booking Software. Do you think I was right or…

BGL-Burhill Group-Facilities-Andy Hiseman

How does the Burhill Group solve the current business challenges?

By: 2021. 05. 17.

After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…

Landmand Golf Club hole 16 with 17 and 18 in distance

How Landmand Golf Club sold all of its membership before the opening?

By: 2021. 04. 22.

I thought to share with you a very promising golf club business news, just right before the weekend. Landmand Golf Club has sold out its membership offering 6 months before its planned opening! The Landmand Golf Club will…

Baker's Cottage living room example

Why does The Manor House find Baker’s Cottage so attractive?

By: 2021. 04. 21.

With the acquisition of Baker's Cottage (in Castle Combe village), The Manor House is taking advantage of one of the current hotel trends. Namely, the hyper-local design & hometels. When I saw the first pictures of Baker's Cottage,…

Golf GameBook Open 2021 Finland Sweden

Who can win in the Golf GameBook Open digital golf tournament?

By: 2021. 04. 08.

Now that we start to see the end of the lockdown, it is a nice challenge how to reactivate golfers and offer them a unique golf experience. When you think of increasing and improving your mobile app's (e.g.…

golf club tee time booking in 10 minutes

How to digitize your golf club tee time booking in 10 minutes?

By: 2021. 04. 06.

The current pandemic forced many golf clubs that they should start taking their golf operations’ (including tee time booking) digitalization seriously. If you have read John P. Kotter’s book Leading Change, you might say the COVID-19 pandemic could/is…

Le Golf National 1st hole 2018 Ryder Cup

How Golf National solves its business challenges after the Ryder Cup?

By: 2021. 03. 22.

Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…

Who are 59club's 11th Annual Award nominees

Are you among the 59club’s 11th Annual Award nominees?

By: 2021. 03. 18.

Last year, was not an easy year for club managers to deliver the same level of customer experience as in a normal situation. People usually remember peak moments and pits during their stay in a golf resort or…

rocket business performance tee time booking

How to prepare for the massive tee time booking after the COVID-19?

By: 2021. 03. 01.

One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…

Hisham Abdullah Al Harbi Golf Saudi Social Agenda

What can Golf Saudi’s Social Agenda include?

By: 2021. 02. 17.

It seems like Saudi Arabia shifted to a higher speed in the transformation of its economy and society. The Saudis want to tackle as part of the 2030 Agenda for Sustainable Development the issues of poverty, inequality, climate…

Chris Duffy Modry Las Golf Resort new general manager

What concerns Modry Las Golf Resort’s management the most?

By: 2021. 02. 07.

Last time I asked Chris Duffy CMDip about the challenges of golf club committees & boards. His article was so popular among golf club managers that I thought to interview him this time. Since his article, Chris Duffy…

Main Picture - Golf Booking Software Branding

How to streamline tee time booking with Golf Booking Software?

By: 2021. 02. 04.

It is really surprising to find golf clubs in 2021 that are using the classic and outdated tee time booking method: telephone + paper + pen/pencil. In many cases I get answers to my question - why do…

GolfBIC Online-conference-and-show-logo

What my next speaking engagement will be about at the GolfBIC Online?

By: 2021. 01. 28.

I am totally aware of the benefits of speaking engagements as a great tool to build my personal brand. This is why I started a couple of years ago to search for relevant golf business events and podcast…

PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: 2021. 01. 15.

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

North Foreland Golf Club hero

What North Foreland Golf Club is preparing for The Open Championship?

By: 2021. 01. 11.

The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…

Personalization of golf club services and communication

How personalization can drive golf club members’ loyalty in 2021?

By: 2021. 01. 04.

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

Golf Business Monitor in year 2020

Golf Business Monitor’s fascinating achievements in 2020

By: 2020. 12. 28.

When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…