Golf Marketing

Faldo Signature Design Laguna Golf Lăng Cô plays host to the Faldo Series Asia Grand Final

What is the value of Faldo Signature Design Status?

By: 2019. 05. 16.

This morning I had to realize that Faldo Design provides two design brand options: Faldo Design,Sir Nick Faldo Signature. What I liked in the Sir Nick Faldo Signature offer is that it provides a Golf Environment Organization (GEO)…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…

ParOne Invitational STEAMathalon welcome board

ParOne Invitational STEAMathalon: how to broaden golf’s appeal?

By: 2019. 05. 07.

When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…

sirmione-lago-di-garda Italian golf tourism

What can boost Italian golf tourism?

By: 2019. 05. 02.

I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…

portugal wine regions map

Where to play golf in Portugal’s famous wine regions?

By: 2019. 05. 01.

Recently, I had to realize that with my friends and family members, we talk quite a lot about the great Portuguese wines. These discussions usually start with mentioning the wine region of Porto or Madeira. Soon I understood…

attracting customers - online tee time booking

Online tee time bookings can be simple in Italy if…

By: 2019. 05. 01.

Almost a year ago I composed the list of TOP10 online tee time booking solutions for Portugal and Spain. The article received many comments and feedbacks. Among the comments, I found a very legitimate one, namely where are…

The 2019 Solheim Cup & Earth Day & Gleneagles

The 2019 Solheim Cup in the lure of sustainability

By: 2019. 04. 23.

The Gleneagles Resort the host of the 2019 Solheim Cup has been dealing with sustainability for a long time. They understood very soon that landscape is key to the 'Gleneagles experience'. The Golf Environment Organization released approximately two…

148th Open-Royal Portrush Golf Course

High hopes for the success of the 148th Open in Northern Ireland

By: 2019. 04. 16.

Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…

UL International Crown golf tournament

Who will win the UL International Crown at the Centurion Club?

By: 2019. 04. 07.

Have you heard about the Centurion Club (founded in 2013) from Hertfordshire, UK? For at least one reason, you might have heard about the club. It hosted twice the European Tour’s GolfSixes in 2017 and in 2018. The…

Arabella Golf Mallorca - automatic water dispenser

Will Arabella Golf Mallorca’s example be sticky?

By: 2019. 04. 04.

Do you remember when last year I wrote about the severe problem of plastic pollution worldwide? The Surfers Against Sewage study says: In 2016, a global population of more than 7 billion people produced over 320 million tons…

Judy Murray and Nicola Sturgeon - at the 2018 Aberdeen Standard Investments Gender Summit

Aberdeen Standard Investments’ Diversity Summit & The 2019 Solheim Cup

By: 2019. 04. 04.

Aberdeen Standard Investments could not find better timing for their 5th Diversity Summit than the week of The 2019 Solheim Cup(at Gleneagles in Scotland, from 9th to 15th September). Aberdeen Standard Investments is the title sponsor of both the…

Augusta National Golf Club Rolex sponsorship crowd

20 years of Rolex & The Masters tournament

By: 2019. 04. 03.

I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…

OCDev-Public Golf Facilities-kids

How to make public golf facilities sustainable?

By: 2019. 03. 26.

When I read recently the Golf Environment Organization's (GEO) ‘Sustainable Golf Development – Public Facilities Guidelines’ Olivier Denis-Massé's (Chief Marketing Officer, French Golf Federation) guest article came to my mind. In regarding hosting the 2018 Ryder Cup, he…

AIG Women's British Open

How to get qualified for the AIG Women’s British Open?

By: 2019. 03. 19.

The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…

59club Service Excellence Awards’ 2017-18 award winners

The nominees of the 59club Service Excellence Awards are…

By: 2019. 03. 11.

The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…

Cannot skip Portugal golf tourism

The surprising growth of Portuguese & Spanish golf tourism

By: 2019. 03. 06.

My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…

Castello Antognolla Golf Course Umbria Italy

What are the benefits of playing golf in Italy?

By: 2019. 03. 05.

If you remember, Reed Exhibition in cooperation with Sports Marketing Surveys came out with a study about the trends in the golf tourism industry in 2017. They asked over 10,000 regular golfers (=those who play at least 10…

Greenfee365 tee time market

How to sell more green fees with Greenfee365 and earn more?

By: 2019. 03. 01.

I hear quite often from golf clubs how much green fee revenue they lose when they are using third-party tee time vendors’ services (e.g. GolfNow, TeeTimes.com, and TeeOff.com). Should we be relying on third parties for the growth…

golf club employee activism

How to seize golf club employee activism?

By: 2019. 02. 27.

At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…

chatbot in golf club marketing strategy

How chatbots can help in golf club marketing?

By: 2019. 02. 14.

For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…