Golf Marketing

Fenners Benross 3 resized

How can John Fendley ignite a passion for Benross?

By: 2024. 11. 06.

In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…

Players 1st - AI Assistant_media_

How can the AI Assistant effectively help Players 1st gather customer feedback?

By: 2024. 11. 04.

There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…

Toptracer Sweetspot partnership 2 TT+Terminal

How will Sweetspot make Toptracer-powered driving ranges profitable?

By: 2024. 10. 24.

A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…

Emirates Golf Club - How Many Strokes resized

How much does Emirates Golf Club’s new service improve convenience?

By: 2024. 10. 22.

It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…

PING Junior Golf Tour

How effectively will the new PING Junior Golf Tour activate junior golfers?

By: 2024. 10. 21.

Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…

MGI Golf_Zip X3_Troon partnership

What remarkable experiences will Troon and MGI Golf create together?

By: 2024. 10. 21.

Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…

TaylorMade Golf partnership Oracle Red Bull Racing

Will Red Bull give wings to TaylorMade Golf’s sales?

By: 2024. 10. 16.

Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…

Golf Genius Software_Event_Dashboard+

What features does the Golf Genius Tournament Management solution lack?

By: 2024. 10. 15.

Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…

The Old Course Vilamoura clubhouse in British pub style

Where is the Portuguese design hidden in The Old Course’s clubhouse at Vilamoura?

By: 2024. 10. 10.

In 2018, I presented at the Share Algarve conference in Vilamoura and stayed at the Anantara Vilamoura Algarve Resort. The hotel's incorporation of local culture and Portuguese design into its architecture and proximity to the Dom Pedro Victoria…

Five Iron Golf in Dubai the bar

How will Five Iron Golf leverage the indoor golf popularity?

By: 2024. 10. 07.

I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…

PGA National Resort Champions Course resized

The ‘Golf Influencers & Fans’ interactive event at the PGA National Resort will include what?

By: 2024. 09. 30.

Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…

Golf GameBook investment 2024

Why was it worth investing €2.5 million in Golf GameBook?

By: 2024. 09. 25.

To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…

Hoiana Shores Golf Club Vietnam clubhouse

Can you envision the 2025 Women’s Amateur Asia-Pacific championship at Hoiana Shores?

By: 2024. 09. 24.

Five years have passed since I covered the Hoiana Shores Golf Club inauguration in Vietnam. During that time, I conducted a brief interview with Ben Styles, the Vice President of Golf at the time (he currently serves as…

Angry Birds_Toptracer resized

Get ready for Toptracer’s exciting new Angry Birds game mode!

By: 2024. 09. 17.

Last year, Sega acquired Rovio Entertainment, the company behind Angry Birds, for an astounding €706 million ($776 million). The deal aims to utilize Rovio's expertise to enhance Sega's IP in the mobile space, including Sonic The Hedgehog, which has already succeeded…

The Best of Dubai Golf

How did Dubai Golf & Viya Golf fare in the latest Golf World MENA Top 100 rankings?

By: 2024. 09. 09.

How can a golf club improve its ranking in a competitive market where numerous other clubs perform similarly? I am sure that all of them are obsessed with exceeding their guests' and members' expectations. I frequently counsel my…

Charley Hull Nobu Hotel & Residences Al Marjan Island brand ambassador

How can Charley Hull Help create a strong brand image for Nobu Hotel & Residences Al Marjan Island?

By: 2024. 09. 06.

Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…

Golf Genius Software off course technology indoor golf entertainment golf

How will Golf Genius cater to the indoor & entertainment golf market?

By: 2024. 09. 05.

Do not be misled by the recent decline in Topgolf Callaway Brands stock. According to The Motley Fool, Topgolf's stock has decreased by 20% year to date and 33% over the last 12 months. Indoor golf and entertainment…

NexxChange SYSGolf logo

Where are the growth opportunities for NexxChange?

By: 2024. 08. 28.

Over the past three years, NexxChange, an Austrian golf club management software company, has progressively expanded its market presence in Europe through strategic acquisitions and partnerships: 2021 - acquired the Dutch E-Golf4U; 2023- partnered with UGolf Bluegreen, Europe's…

Aramco Team Series the grand strand 18th hole

The Aramco Team Series goes to Mission Hills Resort in Shenzhen

By: 2024. 08. 27.

Like the World Corporate Golf Challenge (from October 28th to November 1st, 2024, Haikou Mission Hills Golf Club), the Aramco Team Series, presented by PIF and organized by Golf Saudi, will bring an important golf tournament to a…

Five Iron Golf Dubai bar

Where does Five Iron Golf host the world’s largest indoor golf league?

By: 2024. 08. 26.

After more than a year of anticipation, I can share with you the completion of the largest Five Iron Golf venue in Dubai to date. The venue spans 32,038 square feet and houses 17 simulators powered by Trackman…