Golf Marketing

Golf Genius x BRS 2023

What results has the Golf Genius and BRS Golf cooperation brought so far?

By: 2023. 11. 14.

Golf Genius, the leading provider of cloud-based golf software solutions, has announced year-on-year growth of its integrated competition management and tee time solution in partnership with BRS Golf. In 2020, the two companies formed a strategic collaboration to…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

The Cabot Collection golf courses in Golf Magazine TOP100

How would you rank Cabot Collection golf courses if you were Golf Magazine?

By: 2023. 11. 10.

How much marketing and sales benefits can come from a golf club's favorable ranking in a golf magazine's TOP100 list? It can be said with great certainty that it can give the golfer one more confirmation during the…

Bally's Golf Links at Ferry Point image

How does Troon help Bally’s Golf Links at Ferry Point?

By: 2023. 11. 09.

Troon and Bally's Golf Links at Ferry Point - a 222-acre parcel in the Throgs Neck section of the Bronx - have just signed a new consulting agreement and sales and marketing partnership. Bally's selected Troon to support…

Yas Acres Golf and Country Club - 9th hole and the Clubhouse

What new group coaching packages are available at Yas Acres Golf Course?

By: 2023. 10. 26.

Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…

St Andrews Links Bluewater Mineralizer

How does St Andrews Links get rid of single-use plastic bottles?

By: 2023. 10. 24.

It is imperative that St Andrews Links switch from single-use plastic bottles to more sustainable alternatives. This move towards environmental consciousness is commendable and essential in the current global climate. Fortunately, many golf clubs have switched to reusable…

NXXT Women's Pro Tour with a player

How can the brand-new NXXT Women’s Pro Tour increase competition opportunities?

By: 2023. 10. 20.

Yesterday, I had a great conversation with Kevin Flanagan (CEO of ACD Consulting) about their new partner, the NXXT Women's Pro Tour ambitions. The brand-new NXXT Women's Pro Tour is trying to give a proper answer to the…

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…

Aphrodite Hills Golf Resort golf course in sunset ClubstoHire

How does ClubstoHire boost Aphrodite Hills Golf Resort’s revenue efficiently?

By: 2023. 10. 10.

A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…

ESPN_SoFi_Exterior_02

What opportunities does ESPN see in acquiring TGL’s US media rights?

By: 2023. 10. 05.

What is the size of the business opportunity in which ESPN joins as a partner, and is it important for him to handle its US media budget for that service? The following happened. TGL presented by SoFi, the…

R&A's Golf for All initiative

What unique insights is PGA’s “Golf for All” program supporting women’s golf based on?

By: 2023. 09. 28.

Recently, two very serious studies have been conducted on what golf clubs and the golf industry should do so that significantly more women choose golf as a sport. It's worth noting that Syngenta conducted a research study with…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

2023 BMW PGA Championship goes green energy

What will green hydrogen be used for at the 2023 BMW PGA Championship?

By: 2023. 09. 12.

The green hydrogen is believed to be the "cleanest" method of producing hydrogen. Many countries have set themselves the goal of decarbonizing completely by 2050. Decarbonizing hydrogen and creating green hydrogen is key to achieving this. Unfortunately - at this…

Toptracer_JazzyGolfer-05_resized

How did Toptracer & the UK Women’s Golf Community excite 130+ female golfers?

By: 2023. 09. 04.

The world’s number 1 range technology, Toptracer, and the UK Women’s Golf Community – founded by Jasmine, aka The Jazzy Golfer – joined forces for a groundbreaking driving range takeover that brought together more than 130 women and…

European Tour Group NEXT Golf Tour Powered by Trackman_resized

How does the NEXT Golf Tour by Trackman get you on the DP World Tour?

By: 2023. 08. 30.

Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…

European Golf Design Climate Leader sustainability

European Golf Design became the 1st Sustainable Golf Climate Leader. Why it matters?

By: 2023. 08. 29.

It is perhaps not an exaggeration to say that anyone who takes themselves seriously will not develop a golf club, golf resort, or golf course without sustainability as a top priority in 2023 and the coming years. For…

True Spec Golf bend_fitting

Professional golf club custom fitting can no longer be seen as a “nice to have!”

By: 2023. 08. 25.

If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…

indoor golf facility growth chart

Here are the tips to make your indoor golf facility profitable and successful!

By: 2023. 08. 24.

Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

Morro Bay Golf Course near the sea Club Caddie

What convinced the Golden State Golf Company owner to switch to Club Caddie?

By: 2023. 08. 15.

I am deeply intrigued by the factors that drive golf clubs to choose a particular golf club management software for their golf clubs. Recently, I learned that Golden State Golf Company opted for Club Caddie as their new…