Golf Marketing

The Manor House Golf Club clubhouse from waterfall

Would you give a chance to the membership at The Manor House Golf Club?

By: 2020. 06. 18.

I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…

CX Trends 2020 the nex big

3 CX trends that matter your golf club business in 2020

By: 2020. 06. 17.

As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…

Customer experience design-tee time marketplace

How does tee time marketplace work in golf tourism?

By: 2020. 06. 09.

Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…

Golf Business Monitor and World Corporate Golf Challenge media partnership in 2020

My media partnership with the World Corporate Golf Challenge

By: 2020. 06. 03.

It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…

B2B tee time sales growth

How to easily increase your B2B tee time sales?

By: 2020. 06. 01.

The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…

Oulton Hall exterior QHotels

How does QHotels help recover from the effects of the coronavirus?

By: 2020. 05. 21.

I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…

Community development and building in golf clubs

Hungry for CLUB!!!

By: Gregg Patterson - Founder & President “Tribal Magic!!!” 2020. 05. 19.

Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB!  And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…

Longbow Golf Club

Longbow Golf Club to host new LPGA Symetra Tour Tournament

By: 2020. 05. 18.

Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…

5th Green - April 2020 Peebles Golf Club coronavirus crisis

The changing role of a golf club committee member during the coronavirus crisis

By: Ross Duncan, Marketing convenor, Peebles Golf Club 2020. 04. 17.

Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…

Arcis Golf and ClubsHelp cooperation

How could Arcis Golf prove its helpfulness?

By: 2020. 04. 16.

We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…

Moments Matter initiative by Troon

Troon introduces “Moments Matter” initiative

By: 2020. 04. 09.

Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…

Adare Manor recognized by Golf Digest's Editors Choice Award

Adare Manor tripled at Golf Digest’s Editors’ Choice Award

By: 2020. 03. 30.

Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…

COVID-19 59Club solution

Can 59Club’s COVID-19 survey templates really help us?

By: 2020. 03. 23.

The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…

59Club 10th Annual Industry Oscars

Who are the winners of 59Club’s 10th Annual Industry Oscars?

By: 2020. 03. 18.

The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…

Logo Callaway Golf Next-Gen 2020 Challenge

Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: 2020. 03. 06.

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…

Faldo Series by Sir Nick Faldo

The Faldo Series in 2020: 3 continents & 19 events

By: 2020. 02. 28.

The Faldo Series (since 1996) has announced its European tournament schedule for 2020 that will see 19 events played across 3 continents before a winner is crowned in November’s Grand Final at Al Ain Equestrian, Shooting & Golf…

OGIO SE Golf Bags Ship Sticks cooperation

What are the benefits of the OGIO & Ship Sticks partnership?

By: 2020. 02. 26.

I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…

Real Club de Golf El Prat golf course and La Mola

What could Real Club de Golf El Prat achieve with an 8.5 rating?

By: 2020. 02. 07.

Recently, the Spanish Real Club de Golf El Prat achieved an 8.5 rating on Leadingcourses.com. With this result, they are the most popular golf club in the Barcelona area. Marcello Della Vecchia, director of sales and marketing at…

Brentford Football Club Partnership with The Shire London

What is behind The Shire London’s social cohesion effort?

By: 2020. 02. 06.

At first sight, the partnership between The Shire London and Brentford Football Club might sound just another business partnership. The two clubs are really close to each other. Google Maps says there are only 18.7 miles between them.…

Paul-Williams-Toptracer technology solutions

Which technology solutions will excite golfers?

By: Paul Williams - General Manager Toptracer Europe 2020. 02. 05.

I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…