I rarely write about Indian golf tournament events, but in this case I thought it is worth to write about the Knight Golf Tournament. Knight Golf Tournament took place early this week at the Royal Calcutta Golf Club.…
Donnafugata Golf Resort is one of the leading nominees to be named as the ‘Most Prestigious Sporting Venue 2015’ when the winners are announced at a lavish prize-giving ceremony in London on September 18. After 6 years Prestigious…
I think it is a good day for Srixon, Cleveland Golf and Smylie Kaufman. This was Smylie Kaufman's first Web.com Tour victory at the 2015 United Leasing Championship held at the Victoria National Golf Club, in Newburgh, Indiana. Kaufman’s…
Rory McIlroy, has become just the second player in WGC Match Play history to win as the No. 1. In his semi-final round, McIlroy made a 44-yard putt for eagle on the 18th hole to advance to the Championship…
23 of its clubs will participate in May’s National Golf Month campaign. Crown Golf will offer approximately 7,000 free buckets of driving range balls, 6,000 free coaching slots and 3,000 heavily discounted green fees (starting at £1) to participants…
Kimberly Cayce’s appointment follows a nearly 200% increase in Women On Course membership in 2014, making it one of the largest golf-related professional development organizations in the U.S. Cayce will manage daily business operations, including membership, marketing, administration,…
In May, Troon Golf is launching its 4th annual "Player Development Month with Get Golf Ready". Troon daily-fee facilities, private clubs and Troon Golf Academies around the world will join together to conduct more than 500 introductory golf clinics…
If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…
Cobra Golf is going to launch between 30th April and 13th August the Flip It & Rip It promotion campaign in cooperation with American Golf. I think it is a good opportunity to test Cobra Fly-Z Family and get custom…
It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic…
It seems to me that Nike Golf is planning the future after the Tiger Woods era. Part of the succession process Nike Golf created a really emotional TV ad about how Rory McIlroy idolized Tiger Woods, like Tiger…
For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…
The popular fantasy TV show Game of Thrones begins on the final day of The Masters. On this occasion Direct Golf came out with a special donation mechanism. You can build the 'Irons Throne' from some 320 golf clubs (it…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…
EA Sports announced today Rory McIlroy as the cover athlete and namesake of its golf franchise, officially making him the face of EA SPORTS Rory McIlroy PGA TOUR, releasing in June 2015. EA SPORTS Rory McIlroy PGA TOUR is the…
As I promised on Friday, today Benedict Riches, CMO of David Leadbetter Academy continues to explain why is it good for golfers and golf business David Leadbetter's A Swing solution. Creating innovative new approaches to golf instruction are…
Thanks to my visit at the PGA Show in Orlando, I had the chance to meet with the David Leadbetter Academy. The Academy's CMO Benedict Riches says David Leadbetter found a totally new instruction concept that can help us…
Inbee Park after winning the HSBC Women’s Champions 2015 in Sentosa was crowned as the 'Champion of Champions'. She shot a round of 2-under par 70 to win the title, two shots clear of second placed Lydia Ko. This result…
Scotland has submitted an expression of interest in bidding to host the 2019 Solheim Cup and will decide on whether to launch a formal bid in the summer. The expression of interest has been submitted to the Ladies European Tour…
My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…