Troon has been recently selected by The Grange Golf Club, a private golf club located in New South Wales, Australia. The Grange Golf Club is Troon's 5th Australian golf club. The golf club is a 36-hole complex with West and…
Troon has been selected to manage The Reserve Club at Woodside Plantation. The Reserve Club at Woodside Plantation is a private country club nestled within Woodside Plantation, a Southern Living Inspired Community located in the Carolina foothills. The Reserve course…
Early this year, I have already written about that the PGA Catalunya Resort has enhanced its portfolio of rental properties by over 70% to include a larger mix of luxurious family houses, golf-fronted semi-detached villas. Most recently, PGA Catalunya Resort…
Early this year, I have already written about that the Costa Brava region is celebrating its 'Year of Golf 2016'. However, I thought to give you update on Costa Brava region's golf tourism performance and tourism trends: Golf…
We have waited for this moment more than 100 years. It was in 1904 in St. Louis when golf participated last time in the Olympic Games. The return of golf to the Olympic Games became official in September…
#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers' development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or…
I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…
Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…
Burhill Golf and Leisure Ltd (BGL) will invest this year, £5,000,000 into the development of the newly branded Birchwood Park Golf and Country Club, currently Birchwood Park Golf Centre. The venue will undergo a complete transformation of its health…
Thanks to Crown Golf, GolfBoard is not totally new in the UK. Last year Crown Golf has tested GolfBoard in 3 of its golf courses: The Hertfordshire, Paultons (rental from £15) and Sherfield Oaks. Now, the Troon (preferred partner of GolfBoard…
Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…
Just like many other areas of tourism that have greatly benefited by coming online, the golf industry is no exception. In the past decade, we’ve notably seen how the hotel industry was revolutionized by the appearance of OTA’s…
I can see clear signs of intensifying competition in the golf rangefinder watches market. This is well illustrated by the recently launched SkyCaddie SW2 Watch. The new SkyCaddie watch comes with preloaded and ready-to-play with golf’s only fee-free,…
Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
While Asian Tour will resume negotiations with the European Tour over a proposed merger, they have just announced a partnership with ECCO Golf brand. Jesper Thuen, ECCO’s new Head of Golf, Asia, said, “We see the Asian Tour as…
Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…
A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…
In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…
There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…
Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…