PING was happy to announce early this week, the extended multi-year sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…
Last week Troon had been selected to manage the Contra Costa Country Club located in the Bay Area in Pleasant Hill, California. The club’s 18-hole golf course has been redesigned in 2014 by Robert Trent Jones II, The changes…
I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…
In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…
The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…
It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…
Early this year I was happy to hear about Hole19's Apple Watch app. Probably they were the first in the golf industry who developed an app also fro Apple Watch. Today, PING has launched bravely, as an early adopter…
What can bring more joy to an avid golfer when he cannot play golf at his golf club for various reasons than enabling him to play in an almost real world condition with his own golf clubs. This is…
Matteo Manassero is quite busy in these days. Two days ago I had the chance to write about his support of Italy's bid efforts to win the hosting rights of the 2022 Ryder Cup. Today, he held an interactive…
A little and less known golf course operator company in the UK, the Glendale Golf has achieved a remarkable result by attracting 700+ "new to golf course" people to its golf courses. Originally they set a more modest…
Today, another interesting golf start-up company's Founder & CEO will be my guest writer. Jeff Kelley from Bevnow, will explain us why & how should we maximize mobile technology to improve our F&B cart operations. The F&B cart…
As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…
One of the reasons why it takes me longer to complete a round in my golf club is that I have to look for my golf ball many times. Sometimes I even have to admit that I lost…
I must admit that I have not come across with Kentwool golf socks (although they claim that they are the “World’s Best Golf Sock”. They have been manufacturing “World’s Best Golf Sock” since 2008.). At my recent purchase…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…
I think The 2014 Ryder Cup was an outstanding event for golfers and Scotland as well. This Ryder Cup event at Gleneagles, attracted over 250,000 spectators and generated £106 million for the Scottish economy. The Scottish government (led by VisitScotland’s Events…
I thought when GPS range finder mobile applications and other digital mapping solutions are gaining momentum in the golf industry, a prestigious golf club like Royal Dornoch Golf Club would select Club Car's Visage solution. If they would…
Of course DIRECTV will cover the 97th PGA Championship at Whistling Straits as part of their “PGA TOUR Experience". I think you have already noticed on your TV. In February I had already reported that DIRECTV signed a…
On 21st July will be opened the American Golf National Academy at the High Legh Park Golf Club in Cheshire. American Golf is promising to help golfers to hone their golf game by providing PGA Professionals in store and on…