Before I would present you the Glenmuir Spring Summer 2021 Collection, it is important to know, especially if you are a pro-shop owner/manager or a golf retailer what are the TOP 3 activewear trends: Nostalgia / Retro Reboot:…
During the CV19 pandemic, we sat down (virtually) with some of the Spanish golf industry representatives and asked them a few questions about the state of the Spanish golf market, how they dealt with the situation, and the…
One of the last golf business news of 2019 was the acquisition of Chart Hills Golf Club by the Ramac Holdings Ltd. The new owner's probably the first major project is the extensive redevelopment and improvement of the entire 250-acre…
It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era? It’s easy to see then…
I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
As a business we recognised in the very early days the potential dangers Covid-19 may bring. We heightened our hygiene procedures across the resort immediately and ordered additional hand sanitizer to be available and visible for Golf Members…
Last week Golf Genius proudly announced that they completed their first institutional round of equity funding, led by Rory McIlroy, and MVP Capital Partners. Robert Brown, managing partner of MVP Capital Partners said "We view Golf Genius Software…
Yesterday the British government gave clarification on outdoor recreation and rules on social distancing in England: Individuals playing golf on their own.Two-balls comprising of individuals from different households.At the discretion of the golf club, members of the same…
‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…
I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…
Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…
In the first three parts of my article series, you got insights on how leading golf clubs' leaders are managing and leading their golf club during the coronavirus crisis. This time, I will bring you further insights from…
Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…