Somehow it seems to me that all of the major palyers of the consol game business are struggeling. Microsoft's Xbox continues its long history of losing money (cca. 2 billion USD per year). Even in this year Xbox…
It seems to me Callaway Golf found a great solution how putters can connect better to our golf balls enabling more controlled and consistent roll. I would happy to see similar solution for other golf club types as…
In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…
Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…
So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…
AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
NGCOA CEO Jay Karen once said in 2018: "I believe the golf course of the future will be indoor and outdoor, if only we can find ways to embrace virtual reality and gamification of golf, which includes simulators…
It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…
Mizuno has invested 3 years and picked the final & latest version of its new RB TOUR golf ball out of 99 prototypes. I was surprised to find only 272 dimples on the new Mizuno 2022 RB TOUR…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…
Callaway Golf claims they invested over $50M to create proprietary precision design techniques andmanufacturing specifications that deliver their tightest dispersion, fastest speeds, and unparalleled distance and control from every ball. Did they manage to reach their goal with…
I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…
We’ve just started getting used to the Callaway Epic MAX driver (launched in February 2021) and now the new Callaway Epic MAX Star Family is coming: Consumer PAR: 11/4. I am afraid to ask: is this the right…
The new Callaway Epic Super Hybrid is a very interesting hybrid. Will it cannibalize the sales of Callaway drivers? When I read the description of the new Callaway Epic Super Hybrid it somehow the Odyssey X-Act Tank Chipper came…
Callaway Golf now wants to prove that it is indeed possible to create such a wedge that can help us to have control on all types of wedge shots, from chips, pitches, flops, bunker shots, and full shots…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…