If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…
Titleist is introducing two utility irons, the Titleist U505 irons, and the Titleist T200 utility irons. At first glance, the new Titleist U505 irons impressed me more. At the moment, I'm really interested in the Titleist U505 irons…
Bowood Hotel, Spa, and Golf Resort have just switched to Club Car as its new golf vehicle supplier and installed a state-of-the-art Tempos fleet. The Tempo cars, which deliver outstanding hill-climbing power and acceleration, are branded with Bowood’s…
The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…
It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…
Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…
It seems like SpeedFoam Technology has lived up to its promise. You will see below how it has changed in the 3rd generation TaylorMade Golf P790 irons. The first version of the SpeedFoam Technology has already appeared in…
On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…
TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…
Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
Last year I talked about possible materials that could be used to replace plastic in our tees (e.g. liquid wood, bagasse, bioplastics, etc.). Now I discovered a new, suitable material for this purpose: the bamboo. Bamboo is probably…
In April I shared with you that Arabella Golf Mallorca is ceasing the sale of plastic water bottles and, instead, will provide players with reverse osmosis purified, mineralized water fountains (see picture above) that dispense both still and sparkling water. Now Al…
These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…
One of my eyes sheds tears, the other one laughs when I see the sales record of Pride Professional Tee Systems (manufactured by PrideSports). This year PrideSports celebrates the 1.5 billionth Pride Professional Tee System golf tee that…
Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of Wycombe Heights Golf…
Probably, you have already heard the Centurion Club will host the European Tour’s inaugural, new GolfSixes tournament from the 6th – 7th May this year. This tournament is really unique for two reasons: The introduction of a brand new short…
Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…
A public consultation period has opened on a new voluntary sustainability standard for golf tournaments, with industry leaders calling for input into the creation of sustainable best practices for golf tournaments around the world. Golf Environment Organization (GEO)…
Not so long time ago, I have reported that Troon Privé selected to manage Powder Horn Golf Club. From tomorrow, they will become a private golf club. The change to private achieves a long-time goal of the club and is…