Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…
Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…
In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…
A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
In 2018, I presented at the Share Algarve conference in Vilamoura and stayed at the Anantara Vilamoura Algarve Resort. The hotel's incorporation of local culture and Portuguese design into its architecture and proximity to the Dom Pedro Victoria…
You may remember from 2017 when I reported on Greg Norman's "Shark Experience" service for Club Car golf carts. Verizon provided the content (E.g. music, live sports, news, entertainment, golf tips by Greg Norman) in those days. It…
I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…
I hear in many online & offline conversations among golf club managers about CX (customer experience) metrics and measurement. On one hand, it is very good if a golf club is measuring customer experience, but we should not…
I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…
The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…
In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…
Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…
While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…
The level of value or "success" that golf club members derive from our golf club membership offerings directly correlates with their loyalty. Furthermore, the greater success achieved by our golf club members translates to increased revenue generation for our golf…
How much news value does the purchase of a new golf cart fleet with GPS technology add to a golf club in 2024? It is exciting news when a golf club invests in a new fleet of modern…
In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…