The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
Golfers' expectations are increasing regarding golf club membership. What can golf clubs do beyond golf experience personalization to impress their members? What type of event can really impress golfers and be competitive with other experiences? The usual partnership…
What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…
I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…
Today’s computer systems are a tremendous help, where would we be without them? They manage our tee sheets, our dining reservations, our membership communication, and all our accounting woes – the offerings seem to be endless. Unfortunately, that…
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…
The 15th Annual European Golf Business Conference (14-16 February 2023, Cascais, Portugal) is almost here. It will cover and discuss these golf business challenges below. In the continuation, you will find why these topics are so important, timely,…
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…
How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…
The golf industry has a strong predisposition toward offering in-person services. Could technology change the way that golf businesses operate? Over the last two years, the global workforce has witnessed a significant increase in working remotely. Many employees…
After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…
A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
The Club at Olde Cypress a private golf club in Southwest Florida has just reopened its 34,000-square-foot clubhouse following the final phase of a major renovation of its interior and on the heels of a full-scale agronomic remastering…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…