I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities. Schools are currently scheduled now through October 2014 with even…
Las Colinas Golf & Country Club is the first venue in Europe to have implemented Club Car’s new Precedent i3 vehicles, launched in early 2014. Why is this noteworthy from customer experience and golf club management point of view?…
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…
I tend to ask myself when I hear about a new golf equipment: Is this a face lifting or something really new? Last year’s major-winning Callaway Mack Daddy 2 Wedges was received very positively by many golfers. Probably…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…
I am just kidding. :-) Actually I found four golfers with a combined age of 330. They have accumulated a total of 182 years' membership at Mannings Heath Golf Club, Horsham - and they still play regular golf…
When the usage of ePOS (electronic point of sale) is emerging in a management debate in our golf club, we should understand its importance from two main aspects: customer experience + sales efficiency. Customer Experience As golf club…
This week I participated in an interesting conversation in LinkedIn with the founder of Hole19 mobile application Anthony Douglas (who in the past was my guest writer and wrote about similar topic). I had to realize that although…
Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…
Couple of days ago SkyGolf, maker of SkyCaddie (rangefinder), introduced its new SkyCaddie TOUCH at this year’s PGA Merchandise Show. SkyCaddie TOUCH features many useful things like: glove-friendliness; easy-to-use + easy-to-read touchscreen with Bluetooth connectivity coupled with a FREE Smartphone…
Back in 2013, Mizuno Golf started an interesting initiative called Play Famously to provide a unique experience for die-hard golfers by treating them as like Tour Professionals. I would add more benefits to those who have Mizuno Golf…
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…
I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…
In April I have already described why do I think it is a mistake not to pay enough attention to female golfers. I wrote that and I still believe in it: Although the golf business has been dominated by male participation,…
I was really happy to read Frank Vain's (president of McMahon Group) article about need of usage of technology (in many instances social technology) in private golf clubs to improve connectivity, reduce operating costs and increase revenue (not…
European Tour’s latest destination, PGA Catalunya Resort was awarded at European Property Awards as the best golf development in Europe. For PGA Catalunya Resort this is not the first recognition. They hold the 5th position in Golf World magazine's…
I've got a feeling that social commerce is still in its infancy. The daily deal business has turned out be a tough one for companies like Groupon or LivingSocial. Both of them are struggeling in their own way. LivingSocial…
It has been a while when I heard that Wilson Staff won a PGA Championship. Without any particular reason I keep my finger crossed for Wilson Staff. This why I am happy to report about a Wilson Staff…
Don't worry! Ian Poulter didn't lose his mind. I am just kidding. As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…
TaylorMade introduced in 2011their new driver, the R1 driver. First day offered it white and then this May in black. Personally, I prefer the black one because it gives the feeling of a powerful driver. I like TaylorMade R1…