Are you ready to try the new W Costa Navarino Hotel?
In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…
293 entries: "customer experience"
How joining RepSpark can help your pro-shop earn more?
Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…
Checklist for membership & communication personalization features of Club Caddie
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
What new assignments have Troon International won from Costa Navarino?
Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…
How can Players 1st help golf clubs to be able to deliver an omnichannel experience?
2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
Players 1st Membership Suite of Experience surveys proved to be good for England Golf
A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
What is left out of upgrading La Cala’s iconic clubhouse area?
La Cala, the 4-star golf resort in Spain, has just completed the upgrade of its clubhouse area. I dared to think that resort owners and managers will take advantage of the opportunity to apply solutions that improve specific…
How does Aramco Team Series strengthen La Reserva Club’s reputation?
By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…
Here is how you can understand better your golf club customers’ needs
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
Can PGA Pros take 100% control of their business with oneXp app?
The App Annie State of Mobile 2021 study found Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.Mobile took over mindshare at 3.5 trillion hours on Android…
How to boost golf club membership retention with a post-purchase program?
During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…
How does North Berwick Golf Club live up to its guests’ & members’ expectations?
The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…
What should Concor Golf improve at GNK Golf’s 4 Nicklaus championship courses?
You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…
2022 golf club marketing trends – thriving through customer centricity
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
How to win the war for great talents by giving them the right tools?
The latest research of The R&A and Sports Marketing Surveys (SMS) found that the total number of golfers has increased to 66.6 million from 61 million over the last five years, surpassing the previous high mark of 61.6…
How did John Deere win the Italian Association of Golf Technicians Awards?
According to my sources what really impressed the Italian golf technicians and greenkeepers is John Deere's TechControl system, which allows supervisors and technicians to electronically preset and control several features through a simple and intuitive interface. These features…
How will Real Club de Golf El Prat consolidate its growth in 2022?
Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…
What are the results of the England Golf & Toptracer cooperation so far?
I told my audience at the 2021 GCMA National Conference that today's businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a…
For the first time in London Golf Club’s history….
I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…
How does the Farleigh Golf Club make itself competitive?
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…