With the launch of the new PING G410 Plus and G410 SFT drivers PING is introducing their movable-weight technology solution. The idea of movable-weight is new a totally new concept. Probably, TaylorMade was the first to provide this…
In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…
Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…
In the coming days, I am supposed to receive the brand new Srixon Soft Feel golf balls. Now, I just want to summarize for you the most important facts about the 11th generation Srixon Soft Feel golf ball.…
The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…
I am always curious what will golf equipment brands like Odyssey come up with in their latest golf equipment. Obviously, I am skeptical, because we can never know whether the latest feature is a gimmick or a real…
I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…
The recently hired Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…
I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…
I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…
To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…
I've got a feeling that from now on not just drivers, but irons will have light weight. But how can we achieve that without sacrificing such crucial KPIs as forgiveness and distance? What can Big Bertha OS irons…
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…