The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…
I am always curious what will golf equipment brands like Odyssey come up with in their latest golf equipment. Obviously, I am skeptical, because we can never know whether the latest feature is a gimmick or a real…
I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…
The recently hired Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…
I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…
I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…
To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…
I've got a feeling that from now on not just drivers, but irons will have light weight. But how can we achieve that without sacrificing such crucial KPIs as forgiveness and distance? What can Big Bertha OS irons…
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
Don't worry there is nothing wrong or illegal with Callaway Golf's new Steelhead XR irons. Thanks to the next-generation 360 Face Cup technology, Callaway Golf was able to boost in face-speed is so significant that it’s hiked the COR…
Srixon will launch their new Srixon Soft Feel and Srixon Soft Feel Lady golf balls in North America on July 29. This is the 10th generation of Srixon Soft Feel golf balls (golf improvement golf balls). After a…
In the following you find my interview with Damian MacPherson, the club manager of Zala Springs Golf Resort (Hungary): What makes Zala Spings Golf Resort unique and different from other Hungarian and CEE golf courses? The design of the…
Do you remember when I wrote first time about the Callaway Golf MD milled wedges in July 2015? At that time, I wrote that the new wedge line is leveraging 3 unique grinds (S-Grind, C-Grind, and the new W-Grind).…
Do you remember when I wrote about the launch of the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…