Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…
It seems like SpeedFoam Technology has lived up to its promise. You will see below how it has changed in the 3rd generation TaylorMade Golf P790 irons. The first version of the SpeedFoam Technology has already appeared in…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…
Now that we start to see the end of the lockdown, it is a nice challenge how to reactivate golfers and offer them a unique golf experience. When you think of increasing and improving your mobile app's (e.g.…
My best putts were done with Odyssey putters. My favorite feature of the first Odyssey Ten putters was the alignment. In the original version of Odyssey Ten putters, the designers focused on alignment and high MOI. Now in…
Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…
In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
On November 12, Titleist will launch its Titleist TSi drivers: MAP $549. Titleist TSi Premium: MAP $749. The news Titleist TSi2 and TSi3 models are part of the original Titleist Speed Project. This is the essence & differences between…
How much golf equipment manufacturers like Callaway Golf can enhance the forgiveness of their golf clubs? Why don't they come up with added-value services (see product-service systems)? Until they find out the whys, let's see the new Mack…
Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…
Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…
The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…
Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…
The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…
Slowly we can get used to Callaway Golf is coming up with uncoventional technology solutions in product development: 2016: Callaway Golf was interested in Boeing‘s aerodynamics knowledge to provide the most forgiving shape for the XR 16 Driver and to achieve more…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…