We are just over the first day of the 14th Portugal Masters in Victoria Golf Course (Arnold Palmer design). 5 Portuguese played under Par yesterday. This is a great opportunity to interview Rui Grave, Head Greenkeeper at Dom…
Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…
These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
In the 1st generation Srixon Soft Feel BRITE golf balls (October 2019) there were 4 technology innovations: Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more…
I just read the Climate Action Tracker report on Singapore. There was nothing bright in it on Singapore. It says Singapore’s Nationally Determined Contribution (NDC) emissions target is very weak compared to currently implemented policies. We rate Singapore’s NDC 2030…
You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…
If the 2020 Ryder Cup is postponed to 2021 then at least let's have something new and tour-proven in our bag. The good news that Vokey WedgeWorks adds tour-proven T Grind. The T Grind was designed for great…
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
In the last couple of weeks, I asked club managers of leading golf clubs what their plans are for the post-coronavirus crisis period. Maybe one, a Belgian golf club manager, had an idea regarding how they could mitigate…
One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…
Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…
With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…
Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…
Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
Recently, the Spanish Real Club de Golf El Prat achieved an 8.5 rating on Leadingcourses.com. With this result, they are the most popular golf club in the Barcelona area. Marcello Della Vecchia, director of sales and marketing at…
The 2020 Ryder Cup will be hosted on The Straits® at Whistling Straits. The late Pete Dye designed both courses at Whistling Straits, as well as both courses at Blackwolf Run®. The Whistling Straits has a huge experience in…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
I am expecting that the experiential stores will continue to thrive in 2020. However, it requires from marketers like Lamkin to provide value and convenience. From now on we must give golfers something they will remember long after…