After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
I haven’t written about PING putter models in a while. Therefore, I decided to change this and share with you the latest PING putter models (11!). I will not detail all of them just my 6 favorite putter…
The current pandemic forced many golf clubs that they should start taking their golf operations’ (including tee time booking) digitalization seriously. If you have read John P. Kotter’s book Leading Change, you might say the COVID-19 pandemic could/is…
Last year, was not an easy year for club managers to deliver the same level of customer experience as in a normal situation. People usually remember peak moments and pits during their stay in a golf resort or…
Around 2018, the 36-hole Kenwood Country Club (since 1930; Cincinnati, Ohio) decided to renovate the golden-age layout of Kendale Course. Fry/Straka Global Golf Course Design won the assignment. The renovation started in August 2019. Originally they planned to…
One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…
Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…
It is really surprising to find golf clubs in 2021 that are using the classic and outdated tee time booking method: telephone + paper + pen/pencil. In many cases I get answers to my question - why do…
Do you remember Mizuno's first drivers the ST190 and ST200? The new Mizuno ST-Z driver and ST-X driver further deploy Mizuno's new SAT2041 Beta Ti face and complex carbon construction to deliver both potent ball speeds and a…
We can all agree that the Wilson Staff D7 club family was a huge success in 2019. The new Wilson Staff D9 irons fit well to the evolution process that started with the award-winning Wilson Staff FGTour V6 &…
I am very curious about what the virtual PGA Show in Orlando will be like next week. It is fair to say it will be challenging for everybody to experience new products like the Vokey WedgeWorks M Grind…
HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…
Do you remember when I wrote in February about the Mizuno M. Craft putters? Mizuno’s M.CRAFT putters have been available through 2020 in 3 classic shapes. For the new season, three new shapes have been designed and developed…
The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…
We do not necessarily think of Cambodia as a typical golf destination. However, it is one of the rising golf destinations in Asia, right after Vietnam. Cambodia has been named as the 2020 Undiscovered Golf Destination of the Year in…
When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
Titleist will launch on November 12, its new Titleist TSi2 and TSi3 fairway metals. Titleist claims very proudly "...the new Titleist TSi2 and TSi3 fairways are the longest, straightest, best looking and best sounding Titleist fairway metals ever...." Let's see…
On November 12, Titleist will launch its Titleist TSi drivers: MAP $549. Titleist TSi Premium: MAP $749. The news Titleist TSi2 and TSi3 models are part of the original Titleist Speed Project. This is the essence & differences between…
Everyone’s needs and abilities are different so the first question really is; how good do you have to be in order to be successful in your market and/or to meet the demands of your ownership, members, and guests?…