This is how Chart Hills will look like next spring
I have already shared with you the news about the renovation work at Chart Hills. The club is hoping that all of the work will be completed before the start of the 2021 golf season or sooner if…
574 entries: customer experience
How homey is the remodeled clubhouse of the Empordá Golf Club?
I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…
Why should Kapolei Golf Club humanize its business?
Probably you have already heard of Troon has been selected to manage Kapolei Golf Club an 18-hole daily-fee club in Kapolei, Hawaii on the island of Oahu. Troon Golf, the resort and daily-fee operations division of Troon, will…
What changes are expected at the Emporda Golf Resort with the new leadership?
You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…
Would you give a chance to the membership at The Manor House Golf Club?
I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…
3 CX trends that matter your golf club business in 2020
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
Can Troon Privé exceed expectations at The Virginian?
Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…
How does tee time marketplace work in golf tourism?
Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
How to easily increase your B2B tee time sales?
The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…
Team & technology in the future of golf club management!
‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…
Troon introduces “Moments Matter” initiative
Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…
How do golf clubs respond commercially to coronavirus? – Part 2.
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
Why golf club employees need both recognition & appreciation?
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
Can 59Club’s COVID-19 survey templates really help us?
The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…
Who are the winners of 59Club’s 10th Annual Industry Oscars?
The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
Close House will host the PING Junior Masters in 2020
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
What would you improve at Lakeshore Yacht & Country Club?
Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake. Troon Privé, the private club operating division…
Who will have chances at 59Club’s European Service Excellence Awards?
I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
Which technology solutions will excite golfers?
I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…
What could make La Finca Resort a true gastronomy destination?
The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…