I can see more and more people who want to have more productive time on the driving range and get 360-degree insights of his/her game/swing. My fantastic Irish PGA Pro friend is a good example of how technology…
It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…
With 23 holes down and 4 to go, the new incarnation of Union League National Golf Club, designed by Fry/Straka Global Golf Course Design, would normally be looking at a grand reopening sometime in late 2022. Union League…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
A year ago, McKinsey estimated the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10%. Their explanation was people are keen on spending on their personal wellness. The wellness economy fell by…
I meant this light, good news for you this Friday. I have just received the schedule of the 2022 Trilby Tour. Since the acquisition of the Trilby Tour by Darwin Escapes in 2021 we can see some major…
Do I have to introduce you to the Toro ProCore 648 turf aerators? Probably, not...Toro's turf aerator has existed at least since 2006. Correct me if I am wrong in the comment box! The new Toro ProCore 648s…
During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…
I have decided that this year I will choose only those golf balls that suit my abilities if there is a way to do it. I must admit, I am still under the spell of the new Wilson…
The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
The current pandemic triggered consumers – among them golfers – to make a great life refresh by changing and rebooting their lifestyles. Travel restrictions, covid testing requirements, and complicated bureaucracy in 2020 and 2021 have facilitated the rise…
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
Maybe I’ve never found so little information like about the Wilderness Club Resort (in Eureka, Montana). Troon has been selected to manage the Wilderness Club Resort. Troon Golf, the resort and daily-fee operating division of Troon, will manage…
I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…
I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…
If you still have not finalized your golf club marketing strategy for 2022 or still can adjust it then utilize social proofs you have. We trust user reviews because they have experienced the product or service, unlike ourselves.…
Fujikura Golf will launch Ventus in these days its successful VENTUS line of shafts new edition: VENTUS TR. The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where…
I’m reading the 2022 hotel trends right now. That’s why I’m very curious about how well Costa Navarino’s new hotel, W Costa Navarino, meets the latest hotel trends. W Hotels is one of the luxury hotel chains of…
If I count correctly, Antognolla Golf is the twelfth Italian GEO Certified golf club! Antognolla Golf has: Met the required certification criteria for sustainable golf operations.Successfully completed the official third-party verification process.Successfully passed the final evaluation by GEO…