The Hanse Golf Design and Heritage Links won the renovation project of the Lake Merced Golf Club golf course renovation. Starting in October 2021, Hanse Golf Design (HGD) has collaborated with course builder Heritage Links on a comprehensive,…
Mizuno has announced the global release of 1,221 sets of the Mizuno Pro 221 muscleback irons, in astunning blue IP finish. The Mizuno Pro 221 muscleback irons, which will be available from Autumn 2022 boast a smoky blue…
We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…
Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…
Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…
Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…
So far, I thought only Puma Golf has bright colors and unconventional design. Now, I can add OGIO Golf to my list. OGIO Europe has just launched a limited edition, fully waterproof golf bags, exclusive to the European…
My smart fashionista friends are predicting that viridian green and digital lavender will be the two main colors of 2023. They say those people who would like to improve their mental health, will prefer Digital Lavender since it…
Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…
Golf clubs are always on the look out for ways to retain members and integrate potential new ones, in the most engaging way possible. This might be through leagues, roll-ups, or swindles (to name a few) – all…
Tenerife is an island with 9 golf clubs. Most of them are really close to each other in the southern part of the island. Despite this fact, we do not hear too much about Tenerife's golf offers and…
2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
The forecasts by WTTC and Oxford Economics say if the vaccine and booster rollout will continue at pace, then - it is not a dream - the tourism industry is likely to outperform 2019 levels ($1.87 trillion) by over…
A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
I am always curious how will the next Puma Golf apparel collection look like. I appreciate their boldness in pushing the boundaries of traditional golf apparel and trying to make it attractive to new generations (e.g. Millennials, Gen.…
Titleist is launching today the much-anticipated Vokey Design WedgeWorks T Grind. Inspired by Vokey’s work with one of the game’s all-time best wedge players, the T Grind was designed for great hands and a vivid short-game imagination. Available in 58º…