The Saudis are methodically and thoroughly building the foundation of their golf industry. A good example of this is Golf Saudi's 1st-ever Arabic golf education and training program. The program is centered around providing job opportunities for Saudi…
In the last two years, we have come across more and more companies are trying to make tees made from bamboo (e.g., OCEANTEE). None of them are specifying the species of their bamboo. The strongest bamboo is Guadua…
A quick reminder of the PING Glide 3.0 wedges before moving on to the new PING Glide 4.0 wedges. So maybe we better understand how different the new PING Glide 4.0 wedges are. The PING Glide 3.0 wedges…
The App Annie State of Mobile 2021 study found Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.Mobile took over mindshare at 3.5 trillion hours on Android…
I see Titleist holding itself to launch new Titleist AVX golf balls every two years. We have now reached the third generation of Titleist AVX golf balls. The Titleist product development team tried to meet the following expectations…
I am so happy to have discovered ECCO GOLF golf shoes a few years ago. One of the reasons I loved ECCO GOLF is the comfort feeling throughout my entire game. ECCO GOLF tries to enhance this feeling…
Callaway Golf claims they invested over $50M to create proprietary precision design techniques andmanufacturing specifications that deliver their tightest dispersion, fastest speeds, and unparalleled distance and control from every ball. Did they manage to reach their goal with…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…
ECCO Golf must have thought a lot about how to enhance or uplift the design and the image of its 4 iconic golf shoes. Then, successfully persuaded J. Lindenberg’s design team to redesign these shoes and create a…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…
During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…
The new Vokey SM9 wedges are Vokey’s most versatile, accurate, and forgiving yet, offering 6 grind options and a total of 23 different models ranging in lofts from 46* to 62* for precision fitting. The wedges are available…
My feet are really grateful to my ECCO Golf Biom golf shoes. I shared this with you because I see Puma Golf’s new PROADAPT ALPHACAT spikeless golf shoes are challenging ECCO Golf. The question is whether Puma Golf…
The Millenium Hospitality has acquired 90,000 square meters for 33.2 million Euros in the estate known as La Hacienda de San Roque in 2019. Today it is called La Hacienda Alcaidesa Links Golf Resort. With this acquisition Millenium…
Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…
I can see more and more people who want to have more productive time on the driving range and get 360-degree insights of his/her game/swing. My fantastic Irish PGA Pro friend is a good example of how technology…
It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…
With 23 holes down and 4 to go, the new incarnation of Union League National Golf Club, designed by Fry/Straka Global Golf Course Design, would normally be looking at a grand reopening sometime in late 2022. Union League…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…