Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…
Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…
Following the insights reported by Global Golf Advisor’s in the ‘2016 National Club Trend Survey’, it was observed that the ability to attract and retain talent was a key concern to many golf clubs. For the leaders in…
The first thought that crossed my mind upon hearing this news was the rising popularity of train travel among luxury travelers. It's fascinating to learn that this mode of travel is becoming an increasingly significant part of the…
The global indoor golf simulator industry is valued at USD 1.4–1.9 billion in 2024–2025, depending on how “indoor golf” is defined, with forecasts projecting substantial growth through the late 2020s. Fortune Business Insights estimates the global indoor golf…
Flavoured gin has emerged as one of the most exciting success stories in recent years, with its penetration growing by an incredible 160% year-on-year. This remarkable trend reflects the adventurous spirit of consumers and an influx of innovative…
What’s driving the interest in golf among gin manufacturers? Previously, I discussed Eden Mill's gin, and now I’m pleased to present Ben Lomond Scottish Gin's Open Special Edition 2025 (see below). While beer and whisky brands have traditionally…
A discernible trend indicates that the standards for Environmental, Social, and Governance (ESG) performance, including in sustainable golf, continue to rise. Consumers are increasingly aligning their spending habits with their values. Today, it is not an exaggeration to…
Luxury has shifted from being solely defined by high prices to embracing a more holistic approach. Today, luxury embodies authenticity and the importance of building genuine one-on-one relationships. It emphasizes the significance of exceptional service and personalized experiences,…
I’ve found two intriguing pieces of information highlighting a shift in the travel industry. The 2025 Hilton Trends Report reveals that solo leisure travelers, known as "MeMooners," are set to transform the landscape, urging the industry to acknowledge…
John Deere has unveiled new turf care machines customized for golf course clientele, specifically aimed at establishments such as TPC Deere Run and other PGA TOUR-affiliated courses. The launch of these machines took place earlier this year. These…
Puma Golf knows that golf is more than just a game—it's a lifestyle. Through its collections, we have already become accustomed to unconventional—at least in golf—apparel. This was the first thing that came to mind when I saw…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
Just like in previous years, the Nicklaus Companies (part of 8AM Golf) was listed on the NGF Golf 100 list. At first glance, the multi-year licensing partnership between Boxto (Mexico) and Nicklaus Companies is a win-win situation. I…
The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
How much marketing and sales benefits can come from a golf club's favorable ranking in a golf magazine's TOP100 list? It can be said with great certainty that it can give the golfer one more confirmation during the…
NGCOA CEO Jay Karen once said in 2018: "I believe the golf course of the future will be indoor and outdoor, if only we can find ways to embrace virtual reality and gamification of golf, which includes simulators…
KemperSports has just released its 2023 KemperSports Golfer Insights Survey. Roughly 16,000 golfers of varying levels and ages were asked about their motivations to play golf. Before I would share with you KemperSports' findings, let me show you…
I hear from more and more places how big problem mental health is in workplaces including golf clubs. More employees are leaving their jobs for mental health reasons, including those caused by workplace factors like overwhelming and unsustainable…
I am very impressed and fascinated by Vietnam's efforts to grow golf tourism in the country. Another example is Silk Path Golf's 18-hole course designed by Sir Nick Faldo. In principle, the new golf course will be ready…